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VEKAlog – a guide signed by Lowe & Partners and VEKA to educate Romanian consumers...

Romanian Lowe & Partners developed, for VEKA, the 1st guide that targets Romanians with the purpose to help them choose the windows they need for their homes. VEKAlog includes the 6 “laws” of a perfect window and reached Romanian consumers via more communication channel, including a special platform, company’s Facebook page, print and online on…

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Lowe Group invites you to Ceastonbury, The Handcrafted Festival

This year Lowe Group takes part once more in the “Night of agencies” event and invites you to Ceastonbury, The Handcrafted Festival. The festival will bring together music bands, designers, fortune tellers and origami artists. The event is planned for 3rd of April, at 8 p.m. Join the party http://on.fb.me/OyfbPj

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Lowe&Partners, GolinHarris and Initiative signed a “problem solving ” campaign for...

Lowe&Partners, GolinHarris and Initiative signed a “problem solving ” campaign for tocmai.ro, bringing Varu’ (The Cousin) in the scene, an all-problems solver that finds everything one needs at the right moment. The character was created by Lowe&Partners especially for tocmai.ro, one of the most visited Romanian classifieds websites, with “Văru’ solves you” being the first…

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Yonathan Dominitz trained the Romanian creatives from Lowe&Partners

Yonathan Dominitz, one of the most well known trainers in creativity and innovative thinking worldwide, came to Romania at the invitation of Lowe&Partners and met the entire agency’s team during a series of training sessions reunited under the umbrella “The rules for breaking creative rules”. Yonathan Dominitz dedicated 2 full days to those session and,…

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Experiential marketing in the new Staropramen campaign developed by Lowe & Partners

The experiential marketing campaign developed for Staropramen entices the consumers to find the treasure of Prague. The promotional campaign is active between August 5th – September 29th, challenges consumers to a quest that gives the opportunity to those that answer correctly to reach Prague and wander on its streets looking for the hidden treasure. The promotion mechanism…

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Lowe Romania, 20 years on the advertising stage

Being one of the first advertising agencies opened in Romania, Lowe set the tone of a show which became one of the biggest communication groups on the market Lowe Romania celebrates today the first two decades of advertising and innovation, of memorable campaigns and premieres which generated some real trends. 20 years of advertising mean…

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“Courage à trois” – a daring activation concept from Lowe& Partners for La...

Creatives from Lowe&Partners Bucharest  made an original and courageous activation for LaFesta 3in1 during ADfel 2013, festival of branded entertainment, happenings and unconventional experiences organized by IQAds.ro. For 3 days, people that came to ADfel week were invited by La Festa 3in1 to scan a QR code that directed them on a mobile landing page, where they…

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Lowe & Partners and Mobile Works made the 1st Augmented Street Art project in Romania...

A 4 meters tall bottle of Beck’s right in the center of Bucharest and a screen inside where you can look and see Bucharest buildings coming to life with fantastic characters, those are the ingredients of the 1st  augmented street art project in Romania.  The  “See beyond the label” campaign included the launch of a…

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Merger between Hyperactive & Senior Interactive creates today’s strongest digital...

Managed by Mihai Tataru, SeniorHyper becomes member of the group which also includes Lowe, Initiative, GolinHarris, BPN, Medic One and Mobile Works Hyperactive and Senior Interactive join forces and merge, creating SeniorHyper. Mihai Tătaru thus becomes Managing Partner SeniorHyper, a company that stands out through the integrated mix of creative and technological capabilities. Following the…

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Mobile Works acquires Magnetic Studios

Mobile Works acquires Magnetic Studios and becomes the first mobile marketing company with its own “technology lab” Bucharest, February 12, 2013. With an extremely rapid evolution on the local market, one year after its launch, Mobile Works consolidates its market position and acquires Magnetic Studios. Mobile Works becomes in this way the first mobile marketing…

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The magic of Christmas in a glass of Stella Artois

Lowe&Partners and HyperActive capture the magic of Christmas in a glass of Stella Artois Bucharest, December 11, 2012. Lowe&Partners and HyperActive are planning special moments for the holidays in a new campaign for Stella Artois. The authentic feature of the beer brand, originally crafted for Christmas, inspired the two agencies to make surprises to all…

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New campaign for Bancpost -“Look who’s saving!”

Look who’s saving! in the new Lowe&Partners campaign for Bancpost Bucharest, December 5, 2012. Lowe&Partners has created the launch campaign of a new Bancpost product. The features of the new product, the Double Start (Start Dublu) deposit, which offers a double interest in the first month, was the one to trigger the winner concept: “You…