Group Creative Director, MullenLowe Romania Mihai was accused of cultural vandalism and he’s ok with that. He believes that artisans are the ones who will save advertising. Mihai tries to practice his trade as a copywriter, creative director, maker and raconteur. Merits include: Cannes Lions, One Show, Effie and Perfect Strangers On The Train Talking…
MullenLowe Romania and iSense Solutions launched a new study under the Bold by Lowe Group umbrella, analyzing the contribution made by the quality of craft to consumer communication. They made this analysis through a research that combined classic tools with innovative techniques such as eye-tracking, EEG and emotion measurement. The results aim to help brands…
MullenLowe has recently won the pitch for Bucegi beer communication, one of the longest-living brands in Romania, and will offer strategy and creative services for the brand in the next three years. The newest communication campaign for Bucegi beer brand, “De-al Casei” was launched at the beginning of April with a TV commercial along with…
Veronica Savanciuc, President & CEO, and Hortensia Nastase, Vice-President Creative Services, MullenLowe Romania have been recognized in the Top 100 Strongest Women in Business in the annual catalogue, 2019 edition, issued by reputed Business Magazin. This is a mentorship lesson, symbolizing the spirit of the Romanian leadership in the local business environment.
PAID Romania (The Pool of Insurance Against National Disasters) and MullenLowe created the initiative of declaring March 4th as the National Day of Awareness for the Natural Disasters, in an attempt to raise the degree of awareness about the risks associated with natural disasters and the Romanians’ level of education on this topic. The campaign…
Another great performance of MullenLowe at Internetics 2018. In the last edition, our client Pizza Hut brought us three trophies – one Gold and two Silver for our Replate Waste campaign. This is the fifth award the campaign gains this year, after Webstock and PR Awards. Check the project at http://replatewaste.ro/
Anca Panțus and Andra Vlăsceanu (Copy & Art, MullenLowe) together with Sonia Dao (Digital Associate, Golin România) will participate in this year’s Young Creatives Competition, part of the 2018 edition of Eurobest. During this competition, young creatives from 15 countries will be required to solve an advertising brief in only 24 hours and then present…
Or the story of our “almost” Luerzer’s Archive Cover, -one that would have been the first cover in the magazine’s 34-year history to come from a Romanian agency, MullenLowe, Bucharest. Read the official story here: Luerzer’s Archive
MullenLowe representative Alina Nechita was being called on stage 3 times in Milano were they attended IAB Mixx Awards Europe. Our flagship campaigns – Vanilla Skype & Electric Castle – Unofficial Partner, were the stars of the evening. Electric Castle – Unofficial Partner won Gold in Social Media category, while as Vanilla Skype got 2 bronzes, one in Social Media and one in Campaign Effectiveness. See more a:…
Bucharest, January 18th, 2018 The BTL division of MullenLowe is one of the winners of the pitch organized by Mercedes-Benz Romania last autumn and will coordinate a part of the events and experiential projects of the premium auto market leader for the following two years. “The events and BTL activities we run in Romania represent…
Bucharest, 6th June 2018 Simina Zidaru, Senior Copywriter at MullenLowe, is the only Romanian creative selected to take part at the 5th edition of See It Be IT, a Cannes Lions career development and acceleration programme for women in the creative communications industry. The programme has been designed by the prestigious Cannes Lions to spot…
Bucharest, 22nd January 2018 MullenLowe & Profero have made a new top move on the Romanian advertising market by bringing in as CCO Damian Nuñez, a creative mind with +14 years of international experience and +60 industry accolades. In his new role, Damian is coordinating the creative teams of the two agencies. “Our ambitions start…
