News

  • Posted on

    Scandia Food had chosen Lowe to communicate pate Bucegi

    Lowe won the bid for the communication campaign of Bucegi brand that was organized by Scandia Food at the beginning of last year. Following this, the agency offers integrated communication services, including strategic consultancy, creative solutions, both ATL and BTL, delivering unique and unbeatable communication ideas. “We were looking for a partner that was capable…

  • Posted on

    Lowe creates Gothaer’s IMMens launching campaign

    Regardless of the field in which a business operates, there are moments that cannot be anticipated and therefore it is better to be prepared for anything. You know your business, Gothaer knows what insurance suits it best, and Lowe is the agency that tells the entire story. „ For the launch of Gothaer’s dedicated IMMens…

  • Posted on

    Lowe and Bancpost are sending instalments on holiday, in the new advertising campaign for...

    Lowe urges people to be cautious with the unexpected in the new TV ad promoting the Bancpost Name Surname with Holiday loan. We all have moments when we would rather forget about instalments, especially when we find ourselves in unexpected situations: maybe because of the dog’s curiosity about the way the sofa tastes or maybe…

  • Posted on

    Lowe & Partners #sharesthepeace for ZIZIN

    Lowe&Partners has been chosen to handle the promotion of mineral water brand ZIZIN on the Romanian market, after a complex selection process. The agency has developed the 1st awareness campaign for ZIZIN, whose objective is to achieve brand differentiation among consumers in a creative and original manner in an already crowded and vocal market. The…

  • Posted on

    “Book in a Bottle” – an unique activation concept from Lowe & Partners for...

    For three years in a row Staropramen is a proud sponsor of the most important festival of performing arts in Romania – FITS (Sibiu International Theatre Festival). In 2014 Staropramen together with Lowe & Partners set a new record for one of the most daring activation of a brand during the festival. Creatives from Lowe…

  • Posted on

    Lowe & Partners says #ENDviolence through an interactive video for UNICEF Romania

    Lowe & Partners developed the concept of a video part of UNICEF’s global campaign #STOPviolentei (#ENDviolence), aiming to prevent violence against children. The violence can be found where you least expect it. Even inside you is the campaign’s message that highlights the tolerated forms of violence in the Romanian society and beyond. “To talk about violence against…

  • Posted on

    Lowe & Partners scores again through an integrated campaign for Bancpost

    Lowe & Partners continues to count Points Everywhere, by implementing a new 360 ° campaign to promote Bancpost’s credit cards and their associated loyalty program. Under the slogan “Buy away, but how many points do you get?” the campaign catches the attention of consumers in an unprecedented manner – no matter what you buy, Bancpost…

  • Posted on

    HIS TITLE: Clear Translator Press Release // HER TITLE: This is a press release about the...

    “The difference between the two titles is the essence of our campaign. The first title was written by our colleague Lorente, while the second one shows how the same thing can be said by a woman, let’s call her Alina. The differences between men and women are and will remain a widely debated topic. It…

  • Posted on

    SPOTTED: sweet ’n sour humor – the new campaign developed by Lowe & Partners...

    Lowe & Partners and TIC TAC, along with New Age Media Romania, have prepared a new promotional campaign for Tic Tac Strawberry Mix, pink tablets with a surprisingly sweet and sour taste. “How else could the naughty tablets have communicated than … through their presence in any discussion? The idea of the campaign – Sweet&…

  • Posted on

    VEKAlog – a guide signed by Lowe & Partners and VEKA to educate Romanian consumers...

    Romanian Lowe & Partners developed, for VEKA, the 1st guide that targets Romanians with the purpose to help them choose the windows they need for their homes. VEKAlog includes the 6 “laws” of a perfect window and reached Romanian consumers via more communication channel, including a special platform, company’s Facebook page, print and online on…

  • Posted on

    Lowe Group invites you to Ceastonbury, The Handcrafted Festival

    This year Lowe Group takes part once more in the “Night of agencies” event and invites you to Ceastonbury, The Handcrafted Festival. The festival will bring together music bands, designers, fortune tellers and origami artists. The event is planned for 3rd of April, at 8 p.m. Join the party http://on.fb.me/OyfbPj

  • Posted on

    Lowe&Partners, GolinHarris and Initiative signed a “problem solving ” campaign for...

    Lowe&Partners, GolinHarris and Initiative signed a “problem solving ” campaign for tocmai.ro, bringing Varu’ (The Cousin) in the scene, an all-problems solver that finds everything one needs at the right moment. The character was created by Lowe&Partners especially for tocmai.ro, one of the most visited Romanian classifieds websites, with “Văru’ solves you” being the first…

  • Posted on

    Yonathan Dominitz trained the Romanian creatives from Lowe&Partners

    Yonathan Dominitz, one of the most well known trainers in creativity and innovative thinking worldwide, came to Romania at the invitation of Lowe&Partners and met the entire agency’s team during a series of training sessions reunited under the umbrella “The rules for breaking creative rules”. Yonathan Dominitz dedicated 2 full days to those session and,…

  • Posted on

    Experiential marketing in the new Staropramen campaign developed by Lowe & Partners

    The experiential marketing campaign developed for Staropramen entices the consumers to find the treasure of Prague. The promotional campaign is active between August 5th – September 29th, challenges consumers to a quest that gives the opportunity to those that answer correctly to reach Prague and wander on its streets looking for the hidden treasure. The promotion mechanism…

  • Posted on

    Lowe Romania, 20 years on the advertising stage

    Being one of the first advertising agencies opened in Romania, Lowe set the tone of a show which became one of the biggest communication groups on the market Lowe Romania celebrates today the first two decades of advertising and innovation, of memorable campaigns and premieres which generated some real trends. 20 years of advertising mean…

  • Posted on

    “Courage à trois” – a daring activation concept from Lowe& Partners for La...

    Creatives from Lowe&Partners Bucharest  made an original and courageous activation for LaFesta 3in1 during ADfel 2013, festival of branded entertainment, happenings and unconventional experiences organized by IQAds.ro. For 3 days, people that came to ADfel week were invited by La Festa 3in1 to scan a QR code that directed them on a mobile landing page, where they…

  • Posted on

    Lowe & Partners and Mobile Works made the 1st Augmented Street Art project in Romania...

    A 4 meters tall bottle of Beck’s right in the center of Bucharest and a screen inside where you can look and see Bucharest buildings coming to life with fantastic characters, those are the ingredients of the 1st  augmented street art project in Romania.  The  “See beyond the label” campaign included the launch of a…

  • Posted on

    Merger between Hyperactive & Senior Interactive creates today’s strongest digital...

    Managed by Mihai Tataru, SeniorHyper becomes member of the group which also includes Lowe, Initiative, GolinHarris, BPN, Medic One and Mobile Works Hyperactive and Senior Interactive join forces and merge, creating SeniorHyper. Mihai Tătaru thus becomes Managing Partner SeniorHyper, a company that stands out through the integrated mix of creative and technological capabilities. Following the…

  • Posted on

    Mobile Works acquires Magnetic Studios

    Mobile Works acquires Magnetic Studios and becomes the first mobile marketing company with its own “technology lab” Bucharest, February 12, 2013. With an extremely rapid evolution on the local market, one year after its launch, Mobile Works consolidates its market position and acquires Magnetic Studios. Mobile Works becomes in this way the first mobile marketing…

  • Posted on

    The magic of Christmas in a glass of Stella Artois

    Lowe&Partners and HyperActive capture the magic of Christmas in a glass of Stella Artois Bucharest, December 11, 2012. Lowe&Partners and HyperActive are planning special moments for the holidays in a new campaign for Stella Artois. The authentic feature of the beer brand, originally crafted for Christmas, inspired the two agencies to make surprises to all…

  • Posted on

    New campaign for Bancpost -“Look who’s saving!”

    Look who’s saving! in the new Lowe&Partners campaign for Bancpost Bucharest, December 5, 2012. Lowe&Partners has created the launch campaign of a new Bancpost product. The features of the new product, the Double Start (Start Dublu) deposit, which offers a double interest in the first month, was the one to trigger the winner concept: “You…

  • Posted on

    Staropramen activation at SOUNDCZECH

    Lowe&Partners developed a round of creative activations with music sounds played by bottles and cans of Staropramen Bucharest, December 7, 2012. Staropramen unleashed the spirit of Prague at the SOUNDCZECH festival, a series of 11 contemporary czech music concerts, organized in partnership with the Czech Centre in 3 cities across the country. During the festival,…