Holiday season is officially opened by Lowe & ZIZIN. This often become the cause for a misunderstanding in a couple and, as ZIZIN accustomed us, solves with humor any unpleasant situation. Therefore, ZIZIN and Lowe & Partners continues to share the peace and equilibrium for families with a new wave of communication, based on a new TV commercial and a national consumer promotion.
‘’The creative platform developed by Lowe & Partners for our brand gets a new interpretation in this TVC which shows again how ZIZIN manages to maintain, in any context and situation balanced families. Even on vacation! We are glad to see the unchanged enthusiasm of Lowe & Partners team, exactly the same as it was at the beginning :), which means memorable and effective campaigns with excellent results for our brand ‘’, said Laura Lazăr, Chief Executive Officer , Apemin ZIZIN.
‘’The dream of any agency is to work with open minded and brave clients, as ZIZIN. We enjoy the confidence of ZIZIN team for every new idea and we are excited to move on forward to a new stage with a concept we are very proud of: ZIZIN – Share the peace. Certainly, ZIZIN consumers will be inspired be the new TVC to find peace even on their long awaited vacation :)’’ says Vasile Alboiu, Chief Creative Officer, Lowe Group.
The new ZIZIN TVC comes along with a national consumer promotion that takes place between May 18th and July 12th. It invites consumers to send the code that is under ZIZIN caps via SMS to 1749 or on the website www.zizin.ro, for a chance to win collectible glasses, sets of bags and the grand prize – a trip for two in Africa. The national consumer promo will be supported by TV, radio, outdoor, online communication and point of sales materials. Conceptually, the TVC combines insights from the human world with antagonistic characters from the animal world and in the same manner, the actual execution of the spot is based on the combination between classical shooting and Computer Generated Imagery. Just what we wanted: the family of the lion-woman and the antelope-man is balanced by ZIZIN mineral water.
Project team:
ZIZIN: Laura Lazăr (Chief Executive Officer), Laurențiu Lazăr (President of the Board), Erhard Lorenz (Marketing Director), Georgiana Bogdan (Marketing & PR Specialist) and Mihai Pârvulescu (Marketing Assistant).
Lowe&Partners: Vasile Alboiu (Chief Creative Officer), Manuela Gogu (Creative Director), Victor Oprișan (Senior Art Director), Andrei Munteanu (Senior Copywriter), Alina Bălan (Client Service Director), Alina Floroian (Account Director) and Ilinca Nanoveanu (A /V Specialist).
BPN: Bogdan Mincu (Media Integrator Manager), Valentina Chirică (Media Planner), Diana Oancea (Digital Media Manager), Juliana Nechifor (Researcher).