Yonathan Dominitz, one of the most well known trainers in creativity and innovative thinking worldwide, came to Romania at the invitation of Lowe&Partners and met the entire agency’s team during a series of training sessions reunited under the umbrella “The rules for breaking creative rules”. Yonathan Dominitz dedicated 2 full days to those session and,…
The experiential marketing campaign developed for Staropramen entices the consumers to find the treasure of Prague. The promotional campaign is active between August 5th – September 29th, challenges consumers to a quest that gives the opportunity to those that answer correctly to reach Prague and wander on its streets looking for the hidden treasure. The promotion mechanism…
Being one of the first advertising agencies opened in Romania, Lowe set the tone of a show which became one of the biggest communication groups on the market Lowe Romania celebrates today the first two decades of advertising and innovation, of memorable campaigns and premieres which generated some real trends. 20 years of advertising mean…
Creatives from Lowe&Partners Bucharest made an original and courageous activation for LaFesta 3in1 during ADfel 2013, festival of branded entertainment, happenings and unconventional experiences organized by IQAds.ro. For 3 days, people that came to ADfel week were invited by La Festa 3in1 to scan a QR code that directed them on a mobile landing page, where they…
A 4 meters tall bottle of Beck’s right in the center of Bucharest and a screen inside where you can look and see Bucharest buildings coming to life with fantastic characters, those are the ingredients of the 1st augmented street art project in Romania. The “See beyond the label” campaign included the launch of a…
Managed by Mihai Tataru, SeniorHyper becomes member of the group which also includes Lowe, Initiative, GolinHarris, BPN, Medic One and Mobile Works Hyperactive and Senior Interactive join forces and merge, creating SeniorHyper. Mihai Tătaru thus becomes Managing Partner SeniorHyper, a company that stands out through the integrated mix of creative and technological capabilities. Following the…
Mobile Works acquires Magnetic Studios and becomes the first mobile marketing company with its own “technology lab” Bucharest, February 12, 2013. With an extremely rapid evolution on the local market, one year after its launch, Mobile Works consolidates its market position and acquires Magnetic Studios. Mobile Works becomes in this way the first mobile marketing…
Lowe&Partners and HyperActive capture the magic of Christmas in a glass of Stella Artois Bucharest, December 11, 2012. Lowe&Partners and HyperActive are planning special moments for the holidays in a new campaign for Stella Artois. The authentic feature of the beer brand, originally crafted for Christmas, inspired the two agencies to make surprises to all…
Look who’s saving! in the new Lowe&Partners campaign for Bancpost Bucharest, December 5, 2012. Lowe&Partners has created the launch campaign of a new Bancpost product. The features of the new product, the Double Start (Start Dublu) deposit, which offers a double interest in the first month, was the one to trigger the winner concept: “You…
Lowe&Partners developed a round of creative activations with music sounds played by bottles and cans of Staropramen Bucharest, December 7, 2012. Staropramen unleashed the spirit of Prague at the SOUNDCZECH festival, a series of 11 contemporary czech music concerts, organized in partnership with the Czech Centre in 3 cities across the country. During the festival,…
Lowe Vibe and Lowe&Partners venture into a new campaign for Beck’s 3 holiday spots, 3 unique experiences, 1 single adventure Bucharest, September 19, 2012. Either you dream about being at sea or on land, wandering through a safari or at 5000 feet high flying, visiting an exotic garden or taking a ride on an elephant,…
How to make your own luck, in the new Lowe&Partners campaign for Praktiker Lowe&Partners launches a promotional campaign on Praktiker’s 10th anniversary on the Romanian market Bucharest, September 11, 2012 – No matter how superstitious, fortunate or out of luck you are, Lowe&Partners created a campaign where everyone is a winner. Celebrating 10 years on the…
We all dream about the perfect getaway. Lowe&Partners has found it! Win a house in the country with a vegetable garden offered by Delikat! Bucharest, September 3, 2012 – Lowe&Partners has launched a promotional campaign for Delikat that is going to run all over the country, offering one lucky winner a country house with a…
Interpublic enters Romanian market with third media agency, BPN Bucharest, July 19, 2012 – IPG Mediabrands has announced today the launch of its third media agency in Romania, called BPN (Brand Programming Network, SA). In Romania, Brand Connection, the agency with more than 8 years of experience in the local market, part of Lowe Group,…
Matzisor and Pufulet, the characters of the campaign made by Lowe&Partners and Medic One for Aspacardin Bucharest, June 26, 2012 ‐ Lowe&Partners and Medic One have teamed up to create a new communication campaign for Aspacardin, an adjuvant treatment for arrhythmias, produced by Terapia Ranbaxy. The brief received by the agency was to create a fresh and innovative communication concept for Aspacardin. The idea of the campaign came from the fact that arrhythmia prevention is far from being a habit in Romania. “Although many people in Romania suffer at least once in life from arrhythmia, only a few of them consider preventing it. And we are not only talking about the elderly, but also young people who are confronted with a hectic rhythm of life, suffering from stress and trying to joggle their profession with their personal life. Thus, we wished to target both these two categories, equally, with this campaign. And the creation team from Lowe has helped us to find a nice and funny way to communicate this message to them”, says Oana Voinescu, Product Manager Terapia Ranbaxy. The campaign will run on TV, but it will also include an online channel and flyers addressing patients and doctors. “There are a lot of legal constraints on drug communication, so an advert for this category is a challenge for every creative professional. Especially, when you want to think outside the box. And this is exactly what we were aiming, to be different, to bring colour and relaxation into the crowded commercials on pills and embrocations”, says Corina Sofariu, Account Director Medic One. The TV spot made by Lowe&Partners captures the idea that women are those who take care most of their own health and their families, especially when it comes to heart‐related problems. “Aspacardin is a medicine that rapidly cures arrhythmias. It is enough to think about it and your imagination can take you pretty far. The secret is to keep a balance between funny and relevant, between entertainment and the power to synthesise and send out a clear information. We came up with plenty of crazy ideas, but finally we had to choose one that would send our message in the most precise and accurate manner. Matzisor and Pufulet, the main characters from the TV spot are based on real‐life stories,” says Marina Cordun, Copywriter Lowe&Partners. The team that contributed to this campaign: ‐ Oana Voinescu – Product Manager and Claudia Firez – Director Marketing from Terapia Ranbaxy; ‐ Razvan Dumitrescu – Strategy Director, Oana Serban – Account Director, Mihai Fetcu – Creative Director, Marina Cordun – Copywriter, Luisa Leizeriuc – Copywriter, Ana Maria Vasilache ‐ Copywritter, Alexandru Micu – Art Director, Corina Șofariu ‐ Account Director from Lowe&Partners and Medic One. ### About Lowe&Partners Romania •Awards: Epica, Clio, New York Festivals, Cresta, Golden Hammer and locally, at…
„Creation Lab. The Kids’ Theatre.” Presented by Lowe&Partners, HyperActive and GolinHarris for Kinder Delice Bucharest, June 18, 2012 Lowe&Partners signed the communication campaign for Kinder Delice, Ferrero, a campaign which ran for almost 2 months. “Kinder Delice supports the great talents of the little ones, whatever those would be: painting, dancing, singing, theatre or…
Lowe&Partners launched “The Loan Name Surname” campaign for Bancpost Bucharest, 30 of May 2012 – Lowe&Partners has developed for Bancpost a new communication campaign for the personal loan product. The first step in developing the communication platform was the branding of the product. Both branding and the call to action “Choose the loan that suits…
Praktiker, Lowe & Partners and GolinHarris reward brilliant ideas Bucharest, April 25th, 2012 – Celebrating 10 years of leading presence on the Romanian „do-it-yourself” market, Praktiker appointed Lowe&Partners to create an integrated communication campaign. „Idei de 10” (has two meanings: A perfect 10 idea and a 10 years aniversary) campaign aims to boost Romanians creativity…
Bancpost selects Lowe&Partners for creativity Bucharest, April 19, 2012 – Lowe&Partners will now be handling all creative activities for Bancpost retail and corporate products. Following a creative pitch, the agency has been appointed to offer strategic planning services, as well as ATL, BTL and digital communication. “We were looking for a partner that can understand…
Lowe & Partners announces the appointment of Aura Toma as Managing Director Bucharest – February 1, 2012 – Aura Toma will assume the Managing Director position of the creative agency Lowe & Partners starting March 1st 2012. Oana Cociaşu, the current Managing Director of the company, will be assigned a new responsibility in the Lowe…
Lowe & Partners won Praktiker account Bucharest, January 23, 2012 – Following a pitch held in late 2011, Praktiker Romania, one of the largest German DYI network, has selected Lowe & Partners to provide integrated creative services, communication strategies, BTL and digital services. “The year 2012 represents a milestone for Praktiker. We will continue repositioning…
Lowe & Partners expands Lowe Vibe, its BTL division and appoints Mircea Sebe as BTL Director Bucharest – January 13, 2012 – Lowe&Partners appoints Mircea Sebe as BTL Director, as the first step towards the consolidation and expansion of its BTL Division called Lowe Vibe. The agency’s decision comes naturally in response to the needs…
