Developed for Johnson & Johnson, “mamica24h.ro” is the first digitally integrated campaign, launched by Lowe. Thousands of mothers have joined the campaign in less than two months – more than 7,000 photos were uploaded on the online platform which has reached over 400,000 visits throughout the contest and 150,000 unique visitors. The campaign was developed…
As of July 1, 2010 Mihai Fetcu became the agency’s creative director, heading a team of 15 people. Mihai Fetcu works for 12 years in advertising and joined Lowe’s creative department in 2009. While in Lowe, Fetcu was the strategic mind behind key accounts & campaigns such as – Domestos BactiStop launch in Romania, Kinder…
Lowe provided support for the campaign “The mobile food bank”, initiated by the National Red Cross Society and inspired from similar projects that were successfully implemented in EU countries, as well as in the U.S. and Canada. The project involved collecting non-perishable food donations/ sponsorships in Red Cross warehouses, storing them and distributing them to…
The pro bono campaign „Donate time” developed by Lowe for the National Red Cross Society unfolded over 3 days and had as main activation mechanism the establishment of a Time Collecting Center in the University Square in Bucharest. “The challenge was to find a campaign mechanism able not only to raise interest and awareness, but…
Lowe was the great winner in the category “Pharmaceutical” and rewarded with a bronze in the category “Non Food Products”, at Effie festival, for the brands Canesten GYN and Rexona Tattoo. The two campaigns submitted by Lowe in competition are: “Sweat ruin your reputation, for Unilever / Rexona” – one of the most awarded and…
