MullenLowe Romania is the new brand agency for Iulius Town Timisoara, one of the largest shopping and recreational developments in Romania.
New Business
New Business
The new barometer of the brand-consumer relationship measured through empathy. On this occasion, the agency also presents HeartCore, a proprietary tool that converts insights from the Index into concrete actions to increase brand empathy.
Recent
A new campaign launched by Lidl Romania and MullenLowe Romania for Cămara Noastra products.
Work
MullenLowe Romania strengthens its strategic and creative product by appointing Alex Petrescu as Creative Director and expanding the partnership with Simina Leotescu as Strategy Director on key accounts.
People
The MullenLowe Romania team continues the series of original concepts dedicated to Agrii Romania, by transforming a conference into an authentic experience that brings together a community dedicated to evolution through collaboration and partnerships.
Work
MullenLowe Romania announces the appointment of Cristiana Belodan to the agency’s top management, in a move that reinforces its reputation as a strategic partner to clients. Cristiana joins the group’s leadership team and will work together with Sever Savanciuc, CEO Lowe Group, and Hortensia Năstase, Vice-President Creative Services.
People
A Fusion of Technology and Art Created by MullenLowe Romania for Clareon PanOptix, the Master of Artificial Lenses.
Work
Other recent highlights
Nespresso, one of the most appreciated coffee brands in the world, continues its official partnership with the Transilvania International Film Festival for the eighth consecutive year.
Work
The Mpathy Index, developed with the support of Path and iSense Solutions, is a unique tool on the market designed to map the relationship between empathy and brand performance.
Announcements
MullenLowe Romania wins the Romstal account after a pitch with four agencies.
New Business
An original concept signed by MullenLowe Romania, Biosfera Agrii 2023 builds communities through the eyes of nature
Initiatives
The first signed campaign is Clear Vision of the Future, together with Medic One.
New Business
Once upon a time, Topfer, Medic One, and MullenLowe Romania told… Bedtime Stories for Parents – a collection of myths about child care discussed through a fairytale campaign.
Work
In a new campaign by MullenLowe Romania, Apemin Tușnad invites you to discover Water from your comfort zone.
Work
MullenLowe Romania scores another victory: bronze at Lisbon International Advertising Festivals Group with “Support for Supporters”.
Awards
What’s a must to wrap your head around? Lidl and MullenLowe Romania guarantee it’s worth getting Wrapped for freshness and fresh meat, and present the new You Know and You Cook video miniseries.
Work