Bancpost selects Lowe&Partners for creativity Bucharest, April 19, 2012 – Lowe&Partners will now be handling all creative activities for Bancpost retail and corporate products. Following a creative pitch, the agency has been appointed to offer strategic planning services, as well as ATL, BTL and digital communication. “We were looking for a partner that can understand…
Lowe & Partners announces the appointment of Aura Toma as Managing Director Bucharest – February 1, 2012 – Aura Toma will assume the Managing Director position of the creative agency Lowe & Partners starting March 1st 2012. Oana Cociaşu, the current Managing Director of the company, will be assigned a new responsibility in the Lowe…
Lowe & Partners won Praktiker account Bucharest, January 23, 2012 – Following a pitch held in late 2011, Praktiker Romania, one of the largest German DYI network, has selected Lowe & Partners to provide integrated creative services, communication strategies, BTL and digital services. “The year 2012 represents a milestone for Praktiker. We will continue repositioning…
Lowe & Partners expands Lowe Vibe, its BTL division and appoints Mircea Sebe as BTL Director Bucharest – January 13, 2012 – Lowe&Partners appoints Mircea Sebe as BTL Director, as the first step towards the consolidation and expansion of its BTL Division called Lowe Vibe. The agency’s decision comes naturally in response to the needs…
Lowe & Partners sign the launching campaign Knorr-Legume în Bucate The integrated communication campaign has as central element the platform testulcondimentelor.ro developed by Lowe & Partners Launched in early October, the campaign,”Test and Knorr rewards you” supports the benefits of the new Knorr product –”Legume în Bucate” which innovates the world of spices, with ten…
Lowe & Partners took Kinder Pingui and Kinder Milk Slice to ice skate The latest communication campaign for the two refrigerated products from the Kinder range has been supported offline by a special activation project at the ice rink and online by special applications for iPads and Facebook The campaign aims to highlight the special category…
Starting from a promotional brief, Lowe & Partners has developed an integrated campaign for Kinder Bueno in online and offline, to support brand positioning and the key message of the latest spot: “Indulge in seduction”. The agency has developed a targeted activation mechanism in the lobby of the most visited cinema in Bucharest, using a…
“Le Cinema Anonime” was the first in a series of special projects developed by Lowe & Partners for Stella Artois and was created as a teasing campaign for the launch of “Le Club” platform. The communication campaign has as central piece the platform www.stellaartois.ro, developed to become a brand site and also a connoisseurs’ club. Carried…
Lowe & Partners manages the creative account of Staropramen since April 2011, after the winning of Beck’s and Stella Artois accounts, at the end of last year. The first campaign started in July with a series of events, where consumers were invited to enjoy a Czech beer in the spirit and unique atmosphere of Prague….
The campaign was set to draw attention to the importance of knowing how to act in a variety of first aid situations. Lowe won this project after a pitch organised by Red Cross at the begining of this year. “It is striking to find out that such tragedies can be avoided by a simple gesture….
This is the first campaign for Starbev (Anheuser-Bush InBev), since the beer producer has appointed Lowe as their creative agency at the beginning of this year. The main idea of the campaign was to offer to loyal con- sumers an unconventional experience, a party in Beck’xperience train. The integrated communication campaign has comprised of TV…
As of December 2010 Lowe has begun to offer the full spectrum of services for 5 brands belonging to this client’s portfolio, following the winning of the Johnson&Johnson OTC brands. Mihai Ciobanu, Business Manager Johnson & Johnson, commented, “We searched for an agency with strong background in healthcare communication. We have chosen Lowe because it…
Lowe was appointed to create the corporate image campaign for Labormed – one of the biggest generic medicine producers in Romania. The campaign set to draw attention to the fact that generics are a more accessible alternative to the originals. “We’ve taken Lowe as our partner agency, to support us carry further the message of…
Unilever has appointed Lowe Romania as their creative agency for the Delikat activation campaign: “Weekly shopping basket, free for a year!”. This is a promotional campaign, run nationally, between November 15 and January 15, offering ten prizes. Each winning Delikat lady received grocery supplies for 1 year.
Developed for Johnson & Johnson, “mamica24h.ro” is the first digitally integrated campaign, launched by Lowe. Thousands of mothers have joined the campaign in less than two months – more than 7,000 photos were uploaded on the online platform which has reached over 400,000 visits throughout the contest and 150,000 unique visitors. The campaign was developed…
As of July 1, 2010 Mihai Fetcu became the agency’s creative director, heading a team of 15 people. Mihai Fetcu works for 12 years in advertising and joined Lowe’s creative department in 2009. While in Lowe, Fetcu was the strategic mind behind key accounts & campaigns such as – Domestos BactiStop launch in Romania, Kinder…
Lowe provided support for the campaign “The mobile food bank”, initiated by the National Red Cross Society and inspired from similar projects that were successfully implemented in EU countries, as well as in the U.S. and Canada. The project involved collecting non-perishable food donations/ sponsorships in Red Cross warehouses, storing them and distributing them to…
The pro bono campaign „Donate time” developed by Lowe for the National Red Cross Society unfolded over 3 days and had as main activation mechanism the establishment of a Time Collecting Center in the University Square in Bucharest. “The challenge was to find a campaign mechanism able not only to raise interest and awareness, but…
Lowe was the great winner in the category “Pharmaceutical” and rewarded with a bronze in the category “Non Food Products”, at Effie festival, for the brands Canesten GYN and Rexona Tattoo. The two campaigns submitted by Lowe in competition are: “Sweat ruin your reputation, for Unilever / Rexona” – one of the most awarded and…
