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25 Articles

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2025

What happens when you have three generations of the Lucescu family in the kitchen and a desire to play that brings to the fore the quality and freshness of the meat in Lidl stores?

New Business

Because every diaper changed on time, every evening bath, and every act of caring for sensitive skin is proof of love, care, and teamwork, the new campaign created by MullenLowe Romania for Lidl captures exactly these moments.

New Business

The new barometer of the brand-consumer relationship measured through empathy. On this occasion, the agency also presents HeartCore, a proprietary tool that converts insights from the Index into concrete actions to increase brand empathy.

Work

The new campaign dedicated to grill products, created by MullenLowe Romania for Lidl Romania, turns every meal into a team sport and invites Romanians to cook together in a familiar setting - the grill.

New Business

MullenLowe Romania is the new brand agency for Iulius Town Timisoara, one of the largest shopping and recreational developments in Romania.

New Business

A new campaign launched by Lidl Romania and MullenLowe Romania for Cămara Noastra products.

Work

MullenLowe Romania strengthens its strategic and creative product by appointing Alex Petrescu as Creative Director and expanding the partnership with Simina Leotescu as Strategy Director on key accounts.

People

The MullenLowe Romania team continues the series of original concepts dedicated to Agrii Romania, by transforming a conference into an authentic experience that brings together a community dedicated to evolution through collaboration and partnerships.

Work

MullenLowe Romania announces the appointment of Cristiana Belodan to the agency’s top management, in a move that reinforces its reputation as a strategic partner to clients. Cristiana joins the group’s leadership team and will work together with Sever Savanciuc, CEO Lowe Group, and Hortensia Năstase, Vice-President Creative Services.

People

2024

A Fusion of Technology and Art Created by MullenLowe Romania for Clareon PanOptix, the Master of Artificial Lenses.

Work

Nespresso, one of the most appreciated coffee brands in the world, continues its official partnership with the Transilvania International Film Festival for the eighth consecutive year.

Work

The Mpathy Index, developed with the support of Path and iSense Solutions, is a unique tool on the market designed to map the relationship between empathy and brand performance.

Announcements

MullenLowe Romania wins the Romstal account after a pitch with four agencies.

New Business

An original concept signed by MullenLowe Romania, Biosfera Agrii 2023 builds communities through the eyes of nature

Initiatives

2023

The first signed campaign is Clear Vision of the Future, together with Medic One.

New Business

Once upon a time, Topfer, Medic One, and MullenLowe Romania told… Bedtime Stories for Parents – a collection of myths about child care discussed through a fairytale campaign.

Work

In a new campaign by MullenLowe Romania, Apemin Tușnad invites you to discover Water from your comfort zone.

Work

MullenLowe Romania scores another victory: bronze at Lisbon International Advertising Festivals Group with “Support for Supporters”.

Awards

What’s a must to wrap your head around? Lidl and MullenLowe Romania guarantee it’s worth getting Wrapped for freshness and fresh meat, and present the new You Know and You Cook video miniseries.

Work

Find out how the Lidl Plus mobile app brings more benefits in your pocket with MullenLowe Romania’s new creative campaign.

Work

Following a competitive pitch, MullenLowe Romania announced as the brand agency for APEMIN TUȘNAD.

New Business