20 Articles
20 Articles
2025
Work
Flavors from all over the country in one pantry
05 March 2025
A new campaign launched by Lidl Romania and MullenLowe Romania for Cămara Noastra products.
Work
People
Alex Petrescu appointed Creative Director and extended partnership with Simina Leotescu as Strategy Director
25 February 2025
MullenLowe Romania strengthens its strategic and creative product by appointing Alex Petrescu as Creative Director and expanding the partnership with Simina Leotescu as Strategy Director on key accounts.
People
Initiatives
MullenLowe Romania transforms the conference into an experience at Biosfera Agrii 2025
12 February 2025
The MullenLowe Romania team continues the series of original concepts dedicated to Agrii Romania, by transforming a conference into an authentic experience that brings together a community dedicated to evolution through collaboration and partnerships.
Initiatives
People
Cristiana Belodan returns to the world of advertising agencies as Managing Director MullenLowe Romania
28 January 2025
MullenLowe Romania announces the appointment of Cristiana Belodan to the agency’s top management, in a move that reinforces its reputation as a strategic partner to clients. Cristiana joins the group’s leadership team and will work together with Sever Savanciuc, CEO Lowe Group, and Hortensia Năstase, Vice-President Creative Services.
People
2024
30 Oct 24
Work
The Art of Vision
30 October 2024
A Fusion of Technology and Art Created by MullenLowe Romania for Clareon PanOptix, the Master of Artificial Lenses.
Work
Work
Brand experience at a new level @TIFF 2024, by Nespresso x MullenLowe Romania BTL team
02 July 2024
Nespresso, one of the most appreciated coffee brands in the world, continues its official partnership with the Transilvania International Film Festival for the eighth consecutive year.
Work
Announcements
MullenLowe Romania launches the Mpathy Index
13 June 2024
The Mpathy Index, developed with the support of Path and iSense Solutions, is a unique tool on the market designed to map the relationship between empathy and brand performance.
Announcements
New Business
MullenLowe Romania picks up Romstal
05 June 2024
MullenLowe Romania wins the Romstal account after a pitch with four agencies.
New Business
Initiatives
Biosfera Agrii 2023 builds communities through the eyes of nature
08 January 2024
An original concept signed by MullenLowe Romania, Biosfera Agrii 2023 builds communities through the eyes of nature
Initiatives
2023
New Business
MullenLowe Romania becomes the creative partner of Alcon
20 November 2023
The first signed campaign is Clear Vision of the Future, together with Medic One.
New Business
Work
Bedtime Stories for Parents
07 November 2023
Once upon a time, Topfer, Medic One, and MullenLowe Romania told… Bedtime Stories for Parents – a collection of myths about child care discussed through a fairytale campaign.
Work
Work
Apemin Tușnad invites you to discover Water from your comfort zone
23 October 2023
In a new campaign by MullenLowe Romania, Apemin Tușnad invites you to discover Water from your comfort zone.
Work
Awards
Bronze at Lisbon International Advertising Festivals 2023
28 September 2023
MullenLowe Romania scores another victory: bronze at Lisbon International Advertising Festivals Group with “Support for Supporters”.
Awards
Lidl's You Know and You Cook series
22 August 2023
What’s a must to wrap your head around? Lidl and MullenLowe Romania guarantee it’s worth getting Wrapped for freshness and fresh meat, and present the new You Know and You Cook video miniseries.
Work
Work
The Lidl Plus mobile app
17 August 2023
Find out how the Lidl Plus mobile app brings more benefits in your pocket with MullenLowe Romania’s new creative campaign.
Work
New Business
MullenLowe Romania becomes the brand agency of APEMIN TUȘNAD
01 August 2023
Following a competitive pitch, MullenLowe Romania announced as the brand agency for APEMIN TUȘNAD.
New Business
Work
WHAT I’D GIVE for Romania to qualify for Euro 2024
20 April 2023
The new Casa Pariurilor campaign signed by MullenLowe Romania.
Work
Work
Imagine a festival made from your feelings!
10 April 2023
MullenLowe Romania brings to life festival emotions through a concept dedicated to Flight Festival 2023.
Work
New Business
Nespresso x MullenLowe Romania continue to create together
04 April 2023
MullenLowe Romania won the creative pitch organized by Nestle Romania.
New Business
People
Anca Iuhas is the new Head of Strategy at MullenLowe Romania
16 March 2023
MullenLowe Romania announces the appointment of Anca Iuhas as Head of Strategy.
People