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2026
Announcements
MullenLowe Romania becomes the communication agency for Stella Artois and Corona
16 February 2026
MullenLowe Romania expands its client portfolio following the win of the pitch organized by Bergenbier S.A. for the Stella Artois and Corona brands. The agency will take over communications for the two iconic brands, supporting a new communication direction in the local market.
Announcements
Announcements
Agrii Romania and MullenLowe Romania continue the tradition of innovation in agribusiness with the third edition of the "Biosfera" event
09 February 2026
Over 500 specialists discovered that "Every root has a story", in an extended format with practical workshops.
Announcements
2025
Work
MullenLowe Romania turns simplicity into a brand statement for Artesia: “Just water”
23 December 2025
MullenLowe signs the first communication campaign dedicated to the Artesia brand, a natural still mineral water from the portfolio of Apemin Tușnad, following a pitch won earlier this year. The agency does so in an unexpected way, through a dedicated communication platform - “Just Water.”
Work
Work
Dr. Oetker is redefining evenings spent at home through the “Go Out at Home!” campaign
24 November 2025
Dr. Oetker has launched the national campaign for Pizza Guseppe, “Go out at home!”, an authentic invitation to (re)discover the joy of moments spent at home with friends. The campaign sits under the “Pizza and Friendship” umbrella, built around a simple idea: no matter how different people are, pizza always remains the point where everyone meets.
Work
Work
Raiffeisen Bank and MullenLowe launch unOriginal – the social good platform that proves it’s okay not to be original when you do good
12 October 2025
Raiffeisen Bank Romania and MullenLowe Romania launch unOriginal, a digital social good platform built on a simple yet powerful idea: good doesn’t need to be reinvented, it needs to be multiplied. unOriginal gives NGOs around the world access to campaigns and ideas that have already proven their effectiveness, so they can be adapted, reused, and carried forward wherever they can truly make a difference.
Work
New Business
Lidl and MullenLowe Romania bring together the Lucescu family generations in a new Lidl campaign
27 August 2025
What happens when you have three generations of the Lucescu family in the kitchen and a desire to play that brings to the fore the quality and freshness of the meat in Lidl stores?
New Business
New Business
“Let time tell your story” – the message of the new Lupilu campaign, signed by Lidl and MullenLowe Romania
20 July 2025
Because every diaper changed on time, every evening bath, and every act of caring for sensitive skin is proof of love, care, and teamwork, the new campaign created by MullenLowe Romania for Lidl captures exactly these moments.
New Business
Work
MullenLowe Romania launches the MPathy Index 2.0
03 July 2025
The new barometer of the brand-consumer relationship measured through empathy. On this occasion, the agency also presents HeartCore, a proprietary tool that converts insights from the Index into concrete actions to increase brand empathy.
Work
New Business
Grilling becomes a team sport in the new MullenLowe Romania campaign for Lidl Romania
28 April 2025
The new campaign dedicated to grill products, created by MullenLowe Romania for Lidl Romania, turns every meal into a team sport and invites Romanians to cook together in a familiar setting - the grill.
New Business
New Business
MullenLowe Romania becomes the brand agency for Iulius Town Timisoara
10 April 2025
MullenLowe Romania is the new brand agency for Iulius Town Timisoara, one of the largest shopping and recreational developments in Romania.
New Business
Work
Flavors from all over the country in one pantry
05 March 2025
A new campaign launched by Lidl Romania and MullenLowe Romania for Cămara Noastra products.
Work
People
Alex Petrescu appointed Creative Director and extended partnership with Simina Leotescu as Strategy Director
25 February 2025
MullenLowe Romania strengthens its strategic and creative product by appointing Alex Petrescu as Creative Director and expanding the partnership with Simina Leotescu as Strategy Director on key accounts.
People
Work
MullenLowe Romania transforms the conference into an experience at Biosfera Agrii 2025
12 February 2025
The MullenLowe Romania team continues the series of original concepts dedicated to Agrii Romania, by transforming a conference into an authentic experience that brings together a community dedicated to evolution through collaboration and partnerships.
Work
People
Cristiana Belodan returns to the world of advertising agencies as Managing Director MullenLowe Romania
28 January 2025
MullenLowe Romania announces the appointment of Cristiana Belodan to the agency’s top management, in a move that reinforces its reputation as a strategic partner to clients. Cristiana joins the group’s leadership team and will work together with Sever Savanciuc, CEO Lowe Group, and Hortensia Năstase, Vice-President Creative Services.
People
2024
30 Oct 24
Work
The Art of Vision
30 October 2024
A Fusion of Technology and Art Created by MullenLowe Romania for Clareon PanOptix, the Master of Artificial Lenses.
Work
Work
Brand experience at a new level @TIFF 2024, by Nespresso x MullenLowe Romania BTL team
02 July 2024
Nespresso, one of the most appreciated coffee brands in the world, continues its official partnership with the Transilvania International Film Festival for the eighth consecutive year.
Work
Announcements
MullenLowe Romania launches the Mpathy Index
13 June 2024
The Mpathy Index, developed with the support of Path and iSense Solutions, is a unique tool on the market designed to map the relationship between empathy and brand performance.
Announcements
New Business
MullenLowe Romania picks up Romstal
05 June 2024
MullenLowe Romania wins the Romstal account after a pitch with four agencies.
New Business
Initiatives
Biosfera Agrii 2023 builds communities through the eyes of nature
08 January 2024
An original concept signed by MullenLowe Romania, Biosfera Agrii 2023 builds communities through the eyes of nature
Initiatives
2023
New Business
MullenLowe Romania becomes the creative partner of Alcon
20 November 2023
The first signed campaign is Clear Vision of the Future, together with Medic One.
New Business
Work
Bedtime Stories for Parents
07 November 2023
Once upon a time, Topfer, Medic One, and MullenLowe Romania told… Bedtime Stories for Parents – a collection of myths about child care discussed through a fairytale campaign.
Work