Bucharest, march 5, 2025 Flavors from all over the country in one pantry, the campaign created by MullenLowe Romania for Lidl Romania, opens the portal to a special place of traditional Romanian goodies, a micro universe to which Romanians from all over the country have access. The pantry is the place where, regardless of generation,…
Bucharest, February 25, 2025 MullenLowe Romania strengthens its strategic and creative product by appointing Alex Petrescu as Creative Director and expanding the partnership with Simina Leotescu as Strategy Director on key accounts. These moves reflect the agency’s commitment to act as a strategic partner to its clients by integrating strategic thinking into all processes and…
Bucharest, February 12, 2025 The MullenLowe Romania team continues the series of original concepts dedicated to Agrii Romania, by transforming a conference into an authentic experience that brings together a community dedicated to evolution through collaboration and partnerships. On January 29-31, Agrii Romania, recognized as a leader in the local market for the distribution of…
Bucharest, 28 January 2025 MullenLowe Romania announces the appointment of Cristiana Belodan to the agency’s top management, in a move that reinforces its reputation as a strategic partner to clients. Cristiana joins the group’s leadership team and will work together with Sever Savanciuc, CEO Lowe Group, and Hortensia Năstase, Vice-President Creative Services. One of the…
Bucharest, October 30, 2024 Alcon’s new campaign for Clareon PanOptix lenses has transformed vision into art at the National Ophthalmology Congress through a memorable and artistic activation by MullenLowe’s brand experience division. Held in October in Sinaia, this event brought together hundreds of ophthalmology specialists, with Alcon’s stand emerging as the most vibrant and engaging…
Bucharest, July 2, 2024 Nespresso, one of the most appreciated coffee brands in the world, continues its official partnership with the Transilvania International Film Festival for the eighth consecutive year. At TIFF 2024, Nespresso and MullenLowe Romania have expanded their collaboration in the BTL area, offering participants a vibrant and innovative experience at Romania’s most…
Developed with the support of Path and iSense Solutions Consumers who associate a high level of empathy with a brand are 81% more loyal, and their desire to recommend the brand is 46% higher. This is one of the conclusions of the Mpathy Index by MullenLowe, developed in collaboration with Path and iSense Solutions. Launched…
Bucharest, June 5, 2024 MullenLowe Romania is the new integrated marketing and communication agency for Romstal, leader in the field of construction installation equipment in the Romanian market and provider of complete solutions for both residential constructions and extensive commercial projects. The collaboration began following a pitch organized by Romstal, with a double objective: to…
Bucharest, December 18, 2023 The MullenLowe Romania team proposes a creative BTL twist: transforming the conventional annual conference format into a truly interactive art exhibition, a recurring event that contributes to creating a conducive business & networking environment in the agri industry. In November, Agrii Romania, leader in the distribution of agronomic products and services…
Bucharest, November 13, 2023 MullenLowe Romania is the new creative partner for Alcon, a pharmaceutical company active in the ophthalmic surgery and eye care products market. Within the partnership established this year, the agency will provide multi-channel creative solutions and activations based on data analysis and relevant insights, together with Medic One. The collaboration started…
Bucharest, November 7, 2023 To story-loving audiences and devoted parents: This year, Topfer, Medic One, and MullenLowe Romania bring a touch of magic to the world of parents and children with a special and memorable campaign designed to dispel popular myths about child nutrition and care. In a world full of contradictory information about child…
Bucharest, October 18, 2023 Who said routine has to be boring? In a hectic world where routine seems negative and is often associated with monotony, MullenLowe Romania and Apemin Tușnad choose to break the mold and offer a completely different perspective. The new communication platform launched through the campaign “Artesia and Tușnad – Water from…
Bucharest, September 26, 2023 MullenLowe Romania, an integrated marketing and communication agency, wins the bronze trophy at the Lisbon International Advertising Festivals Group, in the film – branded content category, with “Support for Supporters”, a campaign developed for the client Casa Pariurilor. MullenLowe Romania is the only Romanian agency awarded this year at the Lisbon…
Bucharest, August 22, 2023 The wide range of fresh meat, its unique characteristics and all the secrets for an exceptional dish become the stars of the new campaign “Wrapped for freshness”, launched by Lidl Romania and signed by MullenLowe Romania. Meat is, without a doubt, one of Romanians’ favorite foods. And Lidl knows this very…
Bucharest, August 17, 2023 Lidl Romania customers are once again the protagonists of the Lidl universe, in the new campaign “Lidl Plus – More benefits in your pocket“, dedicated to the retailer’s mobile app and signed by MullenLowe Romania. The concept showcases, through a series of spots, the various benefits the app offers to consumers…
Bucharest, 1 August, 2023 MullenLowe Romania is the new integrated marketing and communication agency for Apemin Tușnad, an organization with tradition and experience in natural mineral water. MullenLowe Romania will develop the integrated communication platform for the Tușnad and Artesia brands. The agency was selected following a pitch conducted in the first half of this…
Bucharest, 20 April 2023 MullenLowe Romania signs the new WHAT I’D GIVE campaign, through which Casa Pariurilor challenges the Romanian supporter community to share what would they’d be willing to give up, in order for the national team to qualify for Euro 2024. Casa Pariurilor has become official partner of the Romanian National Football Team,…
MullenLowe Romania brings to life festival emotions through a concept dedicated to Flight Festival 2023 Bucharest, April 10, 2023 MullenLowe Romania signs the new concept for the 2023 edition of Flight Festival, the only edutainment festival in Romania that combines music, art and technology. This year, on the occasion of Timișoara’s designation as European Capital…
Bucharest, April 4th, 2023 Earlier this year, MullenLowe Romania won the creative pitch organized by Nestle Romania and will offer multi-channel creative solutions for the Nespresso coffee brand. The two teams will continue to build creative projects for an exceptional coffee, sharing values and an innovative spirit that support the development of memorable campaigns for…
Bucharest, 16 March 2023 MullenLowe Romania announces the appointment of Anca Iuhas as Head of Strategy, a professional with nearly 20 years of experience in advertising. In the new role, Anca will be responsible for the development and execution of strategic initiatives, strengthening the agency’s product from this perspective. Her expertise contributes to the development…
Bucharest, 10 November 2022. Mullen and Golin launch a creative CSR campaign for Casa Pariurilor client in the form of a platform specialized in development programs for Romanian football players. The “Support for Supporters” campaign is a unique CSR program in Romania, which aims to support football performance and restore supporters’ confidence in their favorite…
Bucharest, September 27, 2022 Mario Francisco, Senior Art Director at MullenLowe Romania, won the award in the Young Drummers competition at the Golden Drum festival. Together with the copywriter Anna Floarea, he offered the best creative solution for the brief proposed by the Tourist Organization of Slovenia to encourage young people to attend the Faculty…
