Work
MullenLowe Romania, through its Events and Experiential division, created an immersive experience for Alcon that redefined the way medical innovation in ophthalmology is presented to the specialist community. Under the concept “The New Perspective. Experience Extraordinary.”, the event brought together approximately 200 ophthalmologists from across the country, alongside international speakers, in a format designed to go beyond the classic conventions of a medical conference.
MullenLowe Romania expands its client portfolio following the win of the pitch organized by Bergenbier S.A. for the Stella Artois and Corona brands. The agency will take over communications for the two iconic brands, supporting a new communication direction in the local market.
Announcements
Over 500 specialists discovered that "Every root has a story", in an extended format with practical workshops.
Announcements
MullenLowe signs the first communication campaign dedicated to the Artesia brand, a natural still mineral water from the portfolio of Apemin Tușnad, following a pitch won earlier this year. The agency does so in an unexpected way, through a dedicated communication platform - “Just Water.”
Work
Dr. Oetker has launched the national campaign for Pizza Guseppe, “Go out at home!”, an authentic invitation to (re)discover the joy of moments spent at home with friends. The campaign sits under the “Pizza and Friendship” umbrella, built around a simple idea: no matter how different people are, pizza always remains the point where everyone meets.
Work
Raiffeisen Bank Romania and MullenLowe Romania launch unOriginal, a digital social good platform built on a simple yet powerful idea: good doesn’t need to be reinvented, it needs to be multiplied. unOriginal gives NGOs around the world access to campaigns and ideas that have already proven their effectiveness, so they can be adapted, reused, and carried forward wherever they can truly make a difference.
Work
What happens when you have three generations of the Lucescu family in the kitchen and a desire to play that brings to the fore the quality and freshness of the meat in Lidl stores?
New Business
Because every diaper changed on time, every evening bath, and every act of caring for sensitive skin is proof of love, care, and teamwork, the new campaign created by MullenLowe Romania for Lidl captures exactly these moments.
New Business
The new barometer of the brand-consumer relationship measured through empathy. On this occasion, the agency also presents HeartCore, a proprietary tool that converts insights from the Index into concrete actions to increase brand empathy.
Work
The new campaign dedicated to grill products, created by MullenLowe Romania for Lidl Romania, turns every meal into a team sport and invites Romanians to cook together in a familiar setting - the grill.
New Business
MullenLowe Romania is the new brand agency for Iulius Town Timisoara, one of the largest shopping and recreational developments in Romania.
New Business
A new campaign launched by Lidl Romania and MullenLowe Romania for Cămara Noastra products.
Work
MullenLowe Romania strengthens its strategic and creative product by appointing Alex Petrescu as Creative Director and expanding the partnership with Simina Leotescu as Strategy Director on key accounts.
People
The MullenLowe Romania team continues the series of original concepts dedicated to Agrii Romania, by transforming a conference into an authentic experience that brings together a community dedicated to evolution through collaboration and partnerships.
Work
MullenLowe Romania announces the appointment of Cristiana Belodan to the agency’s top management, in a move that reinforces its reputation as a strategic partner to clients. Cristiana joins the group’s leadership team and will work together with Sever Savanciuc, CEO Lowe Group, and Hortensia Năstase, Vice-President Creative Services.
People
A Fusion of Technology and Art Created by MullenLowe Romania for Clareon PanOptix, the Master of Artificial Lenses.
Work
