MullenLowe Romania is the new integrated marketing and communication agency for Romstal, leader in the field of construction installation equipment in the Romanian market and provider of complete solutions for both residential constructions and extensive commercial projects.

The collaboration began following a pitch organized by Romstal, with a double objective: to develop the anniversary image campaign, and to shape the brand awareness campaign for the Romstal Ecovent smart air conditioning range.

“The collaboration with MullenLowe Romania is a strategic leap that redefines our communication approach in this anniversary year. They have understood exactly what Romstal stands for and what we want to convey to the market. This partnership is not just about making noise in a crowded market, but about creating an authentic and lasting resonance with our customers, as we celebrate an important chapter in Romstal’s existence”, said Giovanni Perini, Marketing Director, Romstal.

“We entered this pitch with an arsenal of creative solutions based on data analysis and relevant insights, and we are very happy to start this partnership. Together with the Romstal dream-team, we have embarked on a collaboration aimed at building not just campaigns, but rather the story of a brand that is leaving its mark on the future. And that’s exactly what excites us”, said Anca Duță, Account Director, MullenLowe Romania.

This year, Romstal celebrates 30 years of activity, during which it has continuously developed and gained recognition for the quality and reliability of its products and services. The anniversary campaign will summarize Romstal’s vision, mission and values, which are based on the brand’s dedication to sustainability and care for the environment.

For this summer, Romstal and MullenLowe Romania are also planning to launch a brand awareness campaign for Romstal Ecovent, the range of smart air conditioners. These new devices feature the latest technologies, are equipped to save energy, and are designed to integrate harmoniously into any interior design.

All these initiatives promote Romstal’s commitment to provide solutions that contribute to creating a more balanced and sustainably enhanced environment.

The teams involved:

Romstal: Giovanni Perini (Marketing Director); Amalia Milea (Communication & Corporate Branding Manager); Daniela Taune (Brand Manager Private Label); Iulian Baba (Project Manager); Alina Cazacu (Project Manager, Digital Kitchen); Luisa Cirnu (Project Manager, Digital Kitchen).

MullenLowe Romania: Vladi Paunescu (Group Creative Director); Andreea Golban (Head of Copy); Bianca Dragu (Senior Art Director); Alexandru Ranete (Graphic Designer), Anca Duță (Account Director); Silviu Clinciu (Senior Account Manager); Anca Iuhas (Head of Strategy).