MullenLowe Romania, an integrated marketing and communication agency, wins the bronze trophy at the Lisbon International Advertising Festivals Group, in the film – branded content category, with “Support for Supporters”, a campaign developed for the client Casa Pariurilor.

MullenLowe Romania is the only Romanian agency awarded this year at the Lisbon International Advertising Festivals Group, one of the most important festivals in the industry.

“Support for Supporters” is a creative campaign with a CSR component, in the form of a platform specialized in sports performance programs for Romanian football players. The concept approaches, with humor and insight taken from the real world of supporters, the impact of the current state of Romanian football on fans. An online miniseries comically illustrates the fictional cases of supporters of 5 different teams in the country, each in a different state of distress: denial, rebelion, bargaining, depression and resignation – representative experiences for football fans in Romania. The miniseries was also supported by a TV spot, a website, and many other surprises on social media.

Lisbon International Advertising Festivals Group is at its eighth edition and is a global festival of advertising creativity, based in Portugal, whose aim is to award the best in the world, but also the best work in each region.

The teams that created the campaign:

MullenLowe Romania:  Silviu Antohe (Executive Creative Director), Vladi Paunescu (Group Creative Dirctor), Mario Francisco (Senior Art Director), Alina Georgescu (Art Director), George Liloiu (Senior Art Director), Andrei Ropotă (Senior Copywritter), Valentin Ionescu (Graphic Designer), Anca Iuhas (Head of Strategy), Adrian Radu (AV Director), Andra Panaitescu (Client Service Director), Anca Duță (Account Director), Silviu Clinciu (Senior Account Manager), Cristi Lupu (Senior Account Executive).