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Lowe and Bancpost are sending instalments on holiday, in the new advertising campaign for...

Lowe urges people to be cautious with the unexpected in the new TV ad promoting the Bancpost Name Surname with Holiday loan. We all have moments when we would rather forget about instalments, especially when we find ourselves in unexpected situations: maybe because of the dog’s curiosity about the way the sofa tastes or maybe…

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Lowe & Partners #sharesthepeace for ZIZIN

Lowe&Partners has been chosen to handle the promotion of mineral water brand ZIZIN on the Romanian market, after a complex selection process. The agency has developed the 1st awareness campaign for ZIZIN, whose objective is to achieve brand differentiation among consumers in a creative and original manner in an already crowded and vocal market. The…

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“Book in a Bottle” – an unique activation concept from Lowe & Partners for...

For three years in a row Staropramen is a proud sponsor of the most important festival of performing arts in Romania – FITS (Sibiu International Theatre Festival). In 2014 Staropramen together with Lowe & Partners set a new record for one of the most daring activation of a brand during the festival. Creatives from Lowe…

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Lowe & Partners says #ENDviolence through an interactive video for UNICEF Romania

Lowe & Partners developed the concept of a video part of UNICEF’s global campaign #STOPviolentei (#ENDviolence), aiming to prevent violence against children. The violence can be found where you least expect it. Even inside you is the campaign’s message that highlights the tolerated forms of violence in the Romanian society and beyond. “To talk about violence against…

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Lowe & Partners scores again through an integrated campaign for Bancpost

Lowe & Partners continues to count Points Everywhere, by implementing a new 360 ° campaign to promote Bancpost’s credit cards and their associated loyalty program. Under the slogan “Buy away, but how many points do you get?” the campaign catches the attention of consumers in an unprecedented manner – no matter what you buy, Bancpost…

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HIS TITLE: Clear Translator Press Release // HER TITLE: This is a press release about the...

“The difference between the two titles is the essence of our campaign. The first title was written by our colleague Lorente, while the second one shows how the same thing can be said by a woman, let’s call her Alina. The differences between men and women are and will remain a widely debated topic. It…

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SPOTTED: sweet ’n sour humor – the new campaign developed by Lowe & Partners...

Lowe & Partners and TIC TAC, along with New Age Media Romania, have prepared a new promotional campaign for Tic Tac Strawberry Mix, pink tablets with a surprisingly sweet and sour taste. “How else could the naughty tablets have communicated than … through their presence in any discussion? The idea of the campaign – Sweet&…

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VEKAlog – a guide signed by Lowe & Partners and VEKA to educate Romanian consumers...

Romanian Lowe & Partners developed, for VEKA, the 1st guide that targets Romanians with the purpose to help them choose the windows they need for their homes. VEKAlog includes the 6 “laws” of a perfect window and reached Romanian consumers via more communication channel, including a special platform, company’s Facebook page, print and online on…

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Lowe Group invites you to Ceastonbury, The Handcrafted Festival

This year Lowe Group takes part once more in the “Night of agencies” event and invites you to Ceastonbury, The Handcrafted Festival. The festival will bring together music bands, designers, fortune tellers and origami artists. The event is planned for 3rd of April, at 8 p.m. Join the party http://on.fb.me/OyfbPj

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Lowe&Partners, GolinHarris and Initiative signed a “problem solving ” campaign for...

Lowe&Partners, GolinHarris and Initiative signed a “problem solving ” campaign for tocmai.ro, bringing Varu’ (The Cousin) in the scene, an all-problems solver that finds everything one needs at the right moment. The character was created by Lowe&Partners especially for tocmai.ro, one of the most visited Romanian classifieds websites, with “Văru’ solves you” being the first…

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Yonathan Dominitz trained the Romanian creatives from Lowe&Partners

Yonathan Dominitz, one of the most well known trainers in creativity and innovative thinking worldwide, came to Romania at the invitation of Lowe&Partners and met the entire agency’s team during a series of training sessions reunited under the umbrella “The rules for breaking creative rules”. Yonathan Dominitz dedicated 2 full days to those session and,…

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Experiential marketing in the new Staropramen campaign developed by Lowe & Partners

The experiential marketing campaign developed for Staropramen entices the consumers to find the treasure of Prague. The promotional campaign is active between August 5th – September 29th, challenges consumers to a quest that gives the opportunity to those that answer correctly to reach Prague and wander on its streets looking for the hidden treasure. The promotion mechanism…