News

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    New Beck’s campaign – “Win your own adventure”

    Lowe Vibe and Lowe&Partners venture into a new campaign for Beck’s 3 holiday spots, 3 unique experiences, 1 single adventure Bucharest, September 19, 2012. Either you dream about being at sea or on land, wandering through a safari or at 5000 feet high flying, visiting an exotic garden or taking a ride on an elephant,…

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    Campaign for Praktiker – 10 years on the Romanian market

    How to make your own luck, in the new Lowe&Partners campaign for Praktiker Lowe&Partners launches a promotional campaign on Praktiker’s 10th anniversary on the Romanian market Bucharest, September 11, 2012 – No matter how superstitious, fortunate or out of luck you are, Lowe&Partners created a campaign where everyone is a winner. Celebrating 10 years on the…

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    Promotional campaign for Unilever’s Delikat

    We all dream about the perfect getaway. Lowe&Partners has found it! Win a house in the country with a vegetable garden offered by Delikat! Bucharest, September 3, 2012 – Lowe&Partners has launched a promotional campaign for Delikat that is going to run all over the country, offering one lucky winner a country house with a…

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    Interpublic enters Romanian market with third media agency, BPN

    Interpublic enters Romanian market with third media agency, BPN Bucharest, July 19, 2012 – IPG Mediabrands has announced today the launch of its third media agency in Romania, called BPN (Brand Programming Network, SA). In Romania, Brand Connection, the agency with more than 8 years of experience in the local market, part of Lowe Group,…

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    Aspacardin campaign for Terapia Ranbaxy

    Matzisor
and
Pufulet,
the
characters
of
the
campaign
made
by
 Lowe&Partners
and
Medic
One
for
Aspacardin Bucharest,
June
26,
2012
‐
Lowe&Partners
and
Medic
One
have
teamed
up
to
create
a
new
 communication
campaign
for
Aspacardin,
an
adjuvant
treatment
for
arrhythmias,
produced
by
Terapia
 Ranbaxy. The
brief
received
by
the
agency
was
to
create
a
fresh
and
innovative
communication
concept
for
 Aspacardin.
The
idea
of
the
campaign
came
from
the
fact
that
arrhythmia
prevention
is
far
from
being
a
 habit
in
Romania. “Although
many
people
in
Romania
suffer
at
least
once
in
life
from
arrhythmia,
only
a
few
of
them
 consider
preventing
it.
And
we
are
not
only
talking
about
the
elderly,
but
also
young
people
who
are
 confronted
with
a
hectic
rhythm
of
life,
suffering
from
stress
and
trying
to
joggle
their
profession
with
 their
personal
life.
Thus,
we
wished
to
target
both
these
two
categories,
equally,
with
this
campaign.
And
 the
creation
team
from
Lowe
has
helped
us
to
find
a
nice
and
funny
way
to
communicate
this
message
to
 them”,
says
Oana
Voinescu,
Product
Manager
Terapia
Ranbaxy. The
campaign
will
run
on
TV,
but
it
will
also
include
an
online
channel
and
flyers
addressing
patients
and
 doctors. “There
are
a
lot
of
legal
constraints on drug
communication,
so
an
advert
for
this
category
is
a
challenge
 for
every
creative
professional.
Especially,
when
you
want
to
think
outside
the
box.
And
this
is
exactly
 what
we
were
aiming,
to
be
different,
to
bring
colour
and
relaxation
into
the
crowded
commercials
on
 pills
and
embrocations”,
says
Corina
Sofariu,
Account
Director
Medic
One. The
TV
spot
made
by
Lowe&Partners
captures
the
idea
that
women
are
those
who
take
care
most
of
 their
own
health
and
their
families,
especially
when
it
comes
to
heart‐related
problems. “Aspacardin
is
a
medicine
that
rapidly
cures
arrhythmias.
It
is
enough
to
think
about
it
and
your
 imagination
can
take
you
pretty
far.
The
secret
is
to
keep
a
balance
between
funny
and
relevant, between
entertainment
and
the
power
to
synthesise
and
send
out
a
clear
information.
We
came
up
with
 plenty
of
crazy
ideas,
but
finally
we
had
to
choose
one
that
would
send
our
message
in
the
most
precise
 and
accurate
manner.
Matzisor
and
Pufulet,
the
main
characters
from
the
TV
spot
are
based
on
real‐life
 stories,”
says

Marina
Cordun,
Copywriter
Lowe&Partners. The
team
that
contributed
to
this
campaign: ‐  Oana
Voinescu
–
Product
Manager
and
Claudia
Firez
–
Director
Marketing
from
Terapia Ranbaxy; ‐  Razvan
Dumitrescu
–
Strategy
Director,
Oana
Serban
–
Account
Director,
Mihai
Fetcu
–
Creative Director,
Marina
Cordun
–
Copywriter,
Luisa
Leizeriuc
–
Copywriter,
Ana
Maria
Vasilache
‐
 Copywritter,

Alexandru
Micu
–
Art
Director,
Corina
Șofariu
‐
Account
Director
from
 Lowe&Partners
and
Medic
One. ### About Lowe&Partners Romania •Awards: Epica, Clio, New York Festivals, Cresta, Golden Hammer and locally, at…

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    „Creation Lab. The Kids’ Theatre” campaign for Kinder Delice

    „Creation Lab. The Kids’ Theatre.” Presented by Lowe&Partners, HyperActive and GolinHarris for Kinder Delice Bucharest, June 18, 2012 ­ Lowe&Partners signed the communication campaign for Kinder Delice, Ferrero, a campaign which ran for almost 2 months. “Kinder Delice supports the great talents of the little ones, whatever those would be: painting, dancing, singing, theatre or…

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    “The Loan Name Surname” campaign for Bancpost

    Lowe&Partners launched “The Loan Name Surname” campaign for Bancpost Bucharest, 30 of May 2012 – Lowe&Partners has developed for Bancpost a new communication campaign for the personal loan product. The first step in developing the communication platform was the branding of the product. Both branding and the call to action “Choose the loan that suits…

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    Launch “Idei de 10” campaign for Praktiker

    Praktiker, Lowe & Partners and GolinHarris reward brilliant ideas Bucharest, April 25th, 2012 – Celebrating 10 years of leading presence on the Romanian „do-it-yourself” market, Praktiker appointed Lowe&Partners to create an integrated communication campaign. „Idei de 10” (has two meanings: A perfect 10 idea and a 10 years aniversary) campaign aims to boost Romanians creativity…

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    Bancpost selects Lowe&Partners for creativity

    Bancpost selects Lowe&Partners for creativity Bucharest, April 19, 2012 – Lowe&Partners will now be handling all creative activities for Bancpost retail and corporate products. Following a creative pitch, the agency has been appointed to offer strategic planning services, as well as ATL, BTL and digital communication. “We were looking for a partner that can understand…

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    Aura Toma appointed Managing Director

    Lowe & Partners announces the appointment of Aura Toma as Managing Director Bucharest – February 1, 2012 – Aura Toma will assume the Managing Director position of the creative agency Lowe & Partners starting March 1st 2012. Oana Cociaşu, the current Managing Director of the company, will be assigned a new responsibility in the Lowe…

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    Lowe & Partners won Praktiker account

    Lowe & Partners won Praktiker account Bucharest, January 23, 2012 – Following a pitch held in late 2011, Praktiker Romania, one of the largest German DYI network, has selected Lowe & Partners to provide integrated creative services, communication strategies, BTL and digital services. “The year 2012 represents a milestone for Praktiker. We will continue repositioning…

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    Mircea Sebe appointed BTL Director of Lowe Vibe

    Lowe & Partners expands Lowe Vibe, its BTL division and appoints Mircea Sebe as BTL Director Bucharest – January 13, 2012 – Lowe&Partners appoints Mircea Sebe as BTL Director, as the first step towards the consolidation and expansion of its BTL Division called Lowe Vibe. The agency’s decision comes naturally in response to the needs…

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    Launch of Knorr “Legume in bucate” in Romania

    Lowe & Partners sign the launching campaign Knorr-Legume în Bucate The integrated communication campaign has as central element the platform testulcondimentelor.ro developed by Lowe & Partners Launched in early October, the campaign,”Test and Knorr rewards you” supports the benefits of the new Knorr product –”Legume în Bucate” which innovates the world of spices, with ten…

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    Kinder Pingui and Kinder Milk Slice send to ice-skating

    Lowe & Partners took Kinder Pingui and Kinder Milk Slice to ice skate The latest communication campaign for the two refrigerated products from the Kinder range has been supported offline by a special activation project at the ice rink and online by special applications for iPads and Facebook The campaign aims to highlight the special category…

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    “Indulge in seduction” – a Kinder Bueno Campaign

    Starting from a promotional brief, Lowe & Partners has developed an integrated campaign for Kinder Bueno in online and offline, to support brand positioning and the key message of the latest spot: “Indulge in seduction”. The agency has developed a targeted activation mechanism in the lobby of the most visited cinema in Bucharest, using a…

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    Lowe and Stella Artois – Le Cinema Anonime

    “Le Cinema Anonime” was the first in a series of special projects developed by Lowe & Partners for Stella Artois and was created as a teasing campaign for the launch of “Le Club” platform. The communication campaign has as central piece the platform www.stellaartois.ro, developed to become a brand site and also a connoisseurs’ club. Carried…

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    Launch of Staropramen beer in Romania

    Lowe & Partners manages the creative account of Staropramen since April 2011, after the winning of Beck’s and Stella Artois accounts, at the end of last year. The first campaign started in July with a series of events, where consumers were invited to enjoy a Czech beer in the spirit and unique atmosphere of Prague….

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    “To know or not to be” – Red Cross & Lowe campaign

    The campaign was set to draw attention to the importance of knowing how to act in a variety of first aid situations. Lowe won this project after a pitch organised by Red Cross at the begining of this year. “It is striking to find out that such tragedies can be avoided by a simple gesture….

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    Beck’sperience is on! – launch of 1st campaign for Beck’s

    This is the first campaign for Starbev (Anheuser-Bush InBev), since the beer producer has appointed Lowe as their creative agency at the beginning of this year. The main idea of the campaign was to offer to loyal con- sumers an unconventional experience, a party in Beck’xperience train. The integrated communication campaign has comprised of TV…

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    Lowe wins OTC division of Johnson & Johnson

    As of December 2010 Lowe has begun to offer the full spectrum of services for 5 brands belonging to this client’s portfolio, following the winning of the Johnson&Johnson OTC brands. Mihai Ciobanu, Business Manager Johnson & Johnson, commented, “We searched for an agency with strong background in healthcare communication. We have chosen Lowe because it…

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    Launch of image campaign for Labormed

    Lowe was appointed to create the corporate image campaign for Labormed – one of the biggest generic medicine producers in Romania. The campaign set to draw attention to the fact that generics are a more accessible alternative to the originals. “We’ve taken Lowe as our partner agency, to support us carry further the message of…

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    Launch campaign for Delikat

    Unilever has appointed Lowe Romania as their creative agency for the Delikat activation campaign: “Weekly shopping basket, free for a year!”. This is a promotional campaign, run nationally, between November 15 and January 15, offering ten prizes. Each winning Delikat lady received grocery supplies for 1 year.