Bucharest, May 24, 2022 Childhood breakfast with fresh butter, the dinner served after playtime, followed for sure by a home-baked dessert, the food package received from parents during college and family meals on holidays, with many traditional dishes, are some of the memories full of tastes and intense flavors, to our liking as Romanians. Almost…
Bucharest, May 9th 2022 Football fans from everywhere can now digitally equip their favorite athletes with a new and special kit created in our country for the EA SPORTS FIFA 22 global community. MullenLowe Romania designed for EA SPORTS FIFA 22 a football kit inspired by Romanian traditional masks and folklore symbols. The launch is part of EA…
Bucharest, April 28, 2022 Music, art, and technology combine in a unique cultural-artistic event in South-Eastern Europe. Flight Festival opened its doors four years ago to create in Timisoara the first edutainment festival in this region of Europe. This year, the festival returns between August 26 – September 11 with 17 days of music, technology,…
The epicenter of the campaign is the exact kitchen of Chef Florin Dumitrescu and his family, where a balanced diet and a positive attitude showcased in a video show that Chef de BIO is the perfect recipe for a life full of harmony. During the new campaign, the Dumitrescu family reveals tasty recipes, kitchen insights, and ASMR moments…
Lidl celebrated 10 years in Romania through a manifesto campaign that talks about the relationship built with its clients all this time. The campaign showcases the idea of a relationship between family members, relatives, friends, or, why not, between a brand and its customers. A relationship that unites people through shared moments and mutual effort…
Whatever you do, do it well. The newest Fragedo campaign, signed by MullenLowe Romania, is based on this insight, which we all can relate to, after the agency won the pitch for this communication campaign. Transavia, leader of the chicken meat market in Romania, celebrated 30 years of activity through a communication concept that highlights…
“BIO cu Tine” (EN: BIO with You), the first “bio” series launched by Lidl and produced by MullenLowe Romania, returns with a second season. Launched in 2020, the series quickly became popular among Romanians who experienced along with the two protagonists – Chef Florin Dumitrescu and his wife, Cristina, authentic family moments, tasty recipes, and…
MullenLowe Romania is the agency behind the new image campaign for one of the most popular soy-based brands in Romania – Inedit, after winning the pitch organized by the brand. The new communication platform promotes a balanced lifestyle and encourages consumers to integrate plant-based products into their everyday meals. The campaign’s concept is aiming to…
MullenLowe Romania announced the appointment of Andra Panaitescu as Client Service Director. With over ten years of experience in advertising, out of which the last five spent in MullenLowe, Andra Panaitescu will coordinate the agency’s Client Service department. With a strong background in brand communication and marketing, Andra has coordinated integrated, repositioning, and product launch…
MullenLowe Romania announced the appointment of Silviu Antohe as Executive Creative Director, a position from which he will coordinate the creative operations of the agency. “It is essential in our today industry to be agile, proactive, and have an entrepreneurial spirit. I just described Silviu, who won the respect of everyone through his passion for…
MullenLowe and TELUS International have started their collaboration in Romania with an employer branding campaign built on the main drivers that help the company stand out from the other employers in the customer experience delivery industry. Their hashtag #ItsDifferentHere is the focal point of an integrated campaign that describes the inspired team members and the…
“BIO cu Tine”, the newest campaign dedicated to Lidl’s bio-certified products, was developed by MullenLowe Romania, showcasing the advantages of ecologically certified products. The main characters of the first “bio” online series are no others than famous Romanian chef Florin Dumitrescu and his wife, Cristina. The shootings took place at their house, the main objective…
Lidl and MullenLowe Romania launched the first campaign for the Gelatelli ice cream brand developed remotely as Romania coronavirus lockdown continues. The campaign has been created from a unique insight: how Romanians prefer to eat ice cream. During the difficult pandemic times when we are #SafeAtHome, and we need to #StaySafeTogether, small pleasures compensate for…
Culture, architecture, museums, traditions, and dishes with true and authentic Romanian taste that for many of us means more than any international cuisine: in 2019 all the roads took us to Sibiu, the first city in Romania named the cultural capital of Europe, which was also named 2019’s European Gastronomic Region. Here, in the center…
Group Creative Director, MullenLowe Romania Mihai was accused of cultural vandalism and he’s ok with that. He believes that artisans are the ones who will save advertising. Mihai tries to practice his trade as a copywriter, creative director, maker and raconteur. Merits include: Cannes Lions, One Show, Effie and Perfect Strangers On The Train Talking…
MullenLowe Romania and iSense Solutions launched a new study under the Bold by Lowe Group umbrella, analyzing the contribution made by the quality of craft to consumer communication. They made this analysis through a research that combined classic tools with innovative techniques such as eye-tracking, EEG and emotion measurement. The results aim to help brands…
MullenLowe has recently won the pitch for Bucegi beer communication, one of the longest-living brands in Romania, and will offer strategy and creative services for the brand in the next three years. The newest communication campaign for Bucegi beer brand, “De-al Casei” was launched at the beginning of April with a TV commercial along with…
Veronica Savanciuc, President & CEO, and Hortensia Nastase, Vice-President Creative Services, MullenLowe Romania have been recognized in the Top 100 Strongest Women in Business in the annual catalogue, 2019 edition, issued by reputed Business Magazin. This is a mentorship lesson, symbolizing the spirit of the Romanian leadership in the local business environment.
PAID Romania (The Pool of Insurance Against National Disasters) and MullenLowe created the initiative of declaring March 4th as the National Day of Awareness for the Natural Disasters, in an attempt to raise the degree of awareness about the risks associated with natural disasters and the Romanians’ level of education on this topic. The campaign…
Another great performance of MullenLowe at Internetics 2018. In the last edition, our client Pizza Hut brought us three trophies – one Gold and two Silver for our Replate Waste campaign. This is the fifth award the campaign gains this year, after Webstock and PR Awards. Check the project at http://replatewaste.ro/
Anca Panțus and Andra Vlăsceanu (Copy & Art, MullenLowe) together with Sonia Dao (Digital Associate, Golin România) will participate in this year’s Young Creatives Competition, part of the 2018 edition of Eurobest. During this competition, young creatives from 15 countries will be required to solve an advertising brief in only 24 hours and then present…
Or the story of our “almost” Luerzer’s Archive Cover, -one that would have been the first cover in the magazine’s 34-year history to come from a Romanian agency, MullenLowe, Bucharest. Read the official story here: Luerzer’s Archive
