Lidl

You Deserve to be Surprised

What makes a hero, a hero? What makes a journey epic?

Greatness has a lot of faces, but it always requires sacrifice, unselfishness and a huge dose of courage. And yes, getting off the couch to do Sunday cleanup, definitely tickle all the boxes.

Knight treks through the snow on a horse. He reaches the castle and pulls out a mop from the snow. The scene cuts to a similar guy in modern times using the mop to clean his kitchen floor.

Credits:

Lead Agency: MullenLowe Romania