Lidl

Bites by the Book

Recreating real-life tables from Romanian masterpieces of fiction.

This docudrama web series journeys into myth and speculation while unriddling the local culture's essential authors, heroes, and stories. All of this, as we put to the test Lidl’s private label of traditional Romanian food.

Credits:

Lead Agency: MullenLowe Romania Executive Creative Director: Silviu Antohe Director: Anton Groves Creative Director: Mihai Costache Art Director: Andra Vlăsceanu & Mario Niculae Designer: Valentin Ionescu Director of Photography: Radu Voinea Producer: Adrian Radu Copywriter: Andreea Popa Account Director: Alexandra Todirică Client Account Director: Andra Panaitescu Production Designer: Raluca Ioanovici Account Manager: Anca Duță Production Company: Studioset