There’s this undeniable truth about Romanian families and their way of making room for an extra unexpected guest, for dessert after a 3-course meal, or an extra hug when needed.
We celebrated this with this new Lidl brand manifesto campaign, along with a series of firsts—the first time, two of the most loved artists in Romania sang together on a song and the first 3D animated character used by the brand as part of the story and the entire campaign.