Electric Castle Music Festival

Unofficial Partners

One of the most important music festivals in Romania, Electric Castle offers a unique experience that takes place annually, from Thursday to Sunday, on the amazing domain of Banffyh Castle, near Cluj-Napoca, in Transylvania.

To stop the Sunday exodus from the music festival, companies across Romania were challenged to become the music festival’s Unofficial Partners and offer their employees the Monday off in exchange for a special sponsorship: the respect and appreciation of their employees and a promotion package offered by EC. An online guerrilla campaign was created to target top managers and convince them to join the #electricmonday movement, as it was called.

Credits:

Lead Agency: MullenLowe Romania Executive Creative Director: Eugen Suman Director: Ana Trif Chief of Digital: Raluca Duta Group Creative Director: Alin Marghidanu Creative Producer: Valentin Ionescu Senior Art Director: Dan Costea Senior Copywriter: Maria Nagy Art Director: Alina Nechita Copywriter: Simina Zidaru Digital Manager: Thedeea Gherlan Manager: Raluca Manaila Senior Media Associate: Alexandra Burdulea Client Service Director: Alina Balan

Awards won

1

Including:

6x Golden Hammer (2 Grand Prix, 3 Gold & 1 Diploma)