Turns every meal into a team sport and invites Romanians to cook together in a familiar setting - the grill.
The concept of the new campaign created by MullenLowe Romania for Lidl Romania started from an authentic family insight: whether we think of relatives or friends, Romanians are divided into two categories - those who cook and those who eat. But Lidl Romania proposes to be a team and join forces for a new national sport - grilling - where everyone, from those who open the meat casserole to those who light the fire or chop the vegetables, plays for the same “goal”.
