The social good platform that proves it’s okay not to be original when you do good
Raiffeisen Bank Romania and MullenLowe Romania launch unOriginal, a digital social good platform built on a simple yet powerful idea: good doesn’t need to be reinvented, it needs to be multiplied. unOriginal gives NGOs around the world access to campaigns and ideas that have already proven their effectiveness, so they can be adapted, reused, and carried forward wherever they can truly make a difference.
Raiffeisen Bank: Laura Mihăilă (Director Marketing, Comunicare și CX), Livia Fericean (Corporate Communication & Public Affairs Lead), Daniel-Gigi Matei (Sustainability & ESG Manager), Loredana Săndulescu (Sr. Communication Manager), Luiza Iliescu (Social Media Manager), Mihaela Vasiluță (Marketing Services Manager). MullenLowe România: Cristiana Belodan (Managing Director), Simina Leotescu (Strategy Director), Alex Petrescu (Creative Director), Andrei Ropotă (Senior Copywriter), Mircea Solomiea (Art Director), Ranete Alexandru (Senior Graphic Designer), Alexandru Demeter ( Graphic Designer 3D), Valentin Ionescu (Art Director), Manuela Fulga (Group Account Director), Maria Toma (Digital Specialist), Anca Duță (Group Account Director), Andrei Bașa (Head of Events), Dragoș Voina (Event Manager), Adrian Radu (AV Producer) Middleout: Andrei Găbreanu, Alexandru Tănase
