At TIFF 2024, Nespresso and MullenLowe Romania have expanded their collaboration in the BTL area, offering participants a vibrant and innovative experience at Romania’s most prestigious cinematic event.
The response from the Mullen BTL team was a dedicated lounge for coffee lovers, located in the event hub at Union Square, Cluj-Napoca. Inspired by the global campaign “Unforgettable Summer” and the collaboration with Pantone, the space was decorated in Mandarin Orange and Habanero Gold colors, combining retro elegance with jovial modernity. This combination transformed the lounge into an ideal place for networking, film discussions, and relaxation.