Vanilla Skype

The Audience Casting

More than 60% of Romanian youngsters have never been to a theatre. They would rather watch videos on demand or TV movies/series online. So, how can we reach them and deliver our message?

Vanilla Skype is the first play with casting auditions not for the actors but for the spectators. So, to get your place inside the theatre hall, you had to go through an online casting session via Skype, the perfect medium for youngsters to find themselves.

Credits:

Lead Agency: MullenLowe Romania Executive Creative Director: Eugen Suman Creative Directors: Victor Oprisan, Andrei Munteanu Creative Producer: Valentin Ionescu PR Manager: Ana Maria Trif PR Specialists: Raluca Duta, Raluca Manaila, Bianca Stoica, Alexandra Alboiu Client Service Director: Alina Balan

Awards won

2

Including:

2x Golden Hammer (2 Silver)