Veka

The 50-Year Calendar

Page by page, VEKA and MullenLowe have collected 50 years of the durability of the PVC profile thermo-insulating window frames, A class-exclusive, in the new campaign „The 50-year calendar”. Starting from this basic feature of VEKA windows and the main benefits of the products, MullenLowe has reunited each page of the company’s expertise in a 2-meter-long calendar with 18,256 pages, which can hold a place of honour in any family’s house.

Thus, the 50-year calendar became the main character of the campaign developed by MullenLowe for VEKA, which features in a humorous video the life of the Munteanu family, investing in German quality solutions, thus in the comfort, safety and durability of A-class products.

Credits:

Lead Agency: MullenLowe Romania Executive Creative Director: Eugen Suman Art Director: Valentin Ionescu Group Creative Directors: Victor Oprisan, Andrei Munteanu DTP Designer: Nicoleta Grigoriu Copywriter: Raul Gheba Av Manager: Ilinca Nanoveanu Senior Account Executive: Alexandra Todirica Account Manager: Andra Panaitescu Account Executive: Cristina David Client Service Director: Gabriela Alexandrescu