Page by page, VEKA and MullenLowe have collected 50 years of the durability of the PVC profile thermo-insulating window frames, A class-exclusive, in the new campaign „The 50-year calendar”. Starting from this basic feature of VEKA windows and the main benefits of the products, MullenLowe has reunited each page of the company’s expertise in a 2-meter-long calendar with 18,256 pages, which can hold a place of honour in any family’s house.
Thus, the 50-year calendar became the main character of the campaign developed by MullenLowe for VEKA, which features in a humorous video the life of the Munteanu family, investing in German quality solutions, thus in the comfort, safety and durability of A-class products.