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What happens when you have three generations of the Lucescu family in the kitchen and a desire to play that brings to the fore the quality and freshness of the meat in Lidl stores?

Because every diaper changed on time, every evening bath, and every act of caring for sensitive skin is proof of love, care, and teamwork, the new campaign created by MullenLowe Romania for Lidl captures exactly these moments.

The new barometer of the brand-consumer relationship measured through empathy. On this occasion, the agency also presents HeartCore, a proprietary tool that converts insights from the Index into concrete actions to increase brand empathy.

The new campaign dedicated to grill products, created by MullenLowe Romania for Lidl Romania, turns every meal into a team sport and invites Romanians to cook together in a familiar setting - the grill.

MullenLowe Romania is the new brand agency for Iulius Town Timisoara, one of the largest shopping and recreational developments in Romania.

A new campaign launched by Lidl Romania and MullenLowe Romania for Cămara Noastra products.

MullenLowe Romania strengthens its strategic and creative product by appointing Alex Petrescu as Creative Director and expanding the partnership with Simina Leotescu as Strategy Director on key accounts.

The MullenLowe Romania team continues the series of original concepts dedicated to Agrii Romania, by transforming a conference into an authentic experience that brings together a community dedicated to evolution through collaboration and partnerships.

MullenLowe Romania announces the appointment of Cristiana Belodan to the agency’s top management, in a move that reinforces its reputation as a strategic partner to clients. Cristiana joins the group’s leadership team and will work together with Sever Savanciuc, CEO Lowe Group, and Hortensia Năstase, Vice-President Creative Services.

A Fusion of Technology and Art Created by MullenLowe Romania for Clareon PanOptix, the Master of Artificial Lenses.

Nespresso, one of the most appreciated coffee brands in the world, continues its official partnership with the Transilvania International Film Festival for the eighth consecutive year.

The Mpathy Index, developed with the support of Path and iSense Solutions, is a unique tool on the market designed to map the relationship between empathy and brand performance.

MullenLowe Romania wins the Romstal account after a pitch with four agencies.

An original concept signed by MullenLowe Romania, Biosfera Agrii 2023 builds communities through the eyes of nature

The first signed campaign is Clear Vision of the Future, together with Medic One.