Announcements
MullenLowe Romania expands its client portfolio following the win of the pitch organized by Bergenbier S.A. for the Stella Artois and Corona brands. The agency will take over communications for the two iconic brands, supporting a new communication direction in the local market.
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Virginia Radu, Brand Manager Premium Brands, Bergenbier S.A.We wanted a partner who understood the DNA of these global brands and could bring bold and relevant ideas to the Romanian market. The enthusiasm and expertise of the MullenLowe Romania team convinced us that we are on the right track to build a new chapter of success for Stella Artois and Corona together.
This new chapter marks the beginning of a long-term collaboration, through which MullenLowe Romania takes on the role of communications agency for Stella Artois and Corona. The partnership will focus on developing projects that will redefine the brands’ presence on the market, relying on a creative approach and campaigns designed to create an authentic connection with the consumers.
Alex Petrescu, Creative Director, MullenLowe RomaniaStella Artois and Corona are two iconic brands that any agency would love to have in its portfolio. We are all the more delighted by the brand teams' confidence in our way of working: creative vision with clear strategy, craftsmanship, and ideas that bring global brands closer to local culture. We can't wait to launch our first campaigns together!
Through this new partnership, MullenLowe Romania is consolidating its expertise in the beverages segment and expanding its portfolio with two of the most recognized global brands.
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Teams involved:
Bergenbier Team: Virginia Radu (Senior Manager Premium Brands), Rareș Hudici (Brand Manager Corona & Fresh 0.0), Luana Stoica (Brand Manager Stella Artois).
MullenLowe Romania Team: Cristiana Belodan (Managing Director), Simina Leotescu (Strategy Director), Alex Petrescu (Creative Director), Florian Langa (Group Creative Copy), Matei Chebeleu (Art Director), Oana Chiriac (Senior Traffic Manager), Anca Duță (Group Account Director), Manuela Fulga (Group Account Director), Silviu Clinciu (Account Director), Maria Barbu (Account Manager), Maria Toma (Digital Specialist).
About MullenLowe Romania
With 33 years of experience in Romania, MullenLowe is an integrated marketing and communications agency that aims to maintain its entrepreneurial creativity and dynamic spirit. The agency positions itself as a challenger to the traditional way of operating in the creative process and adopts a working model based on integration and a holistic perspective on communication.
In Romania, the agency is part of the Lowe Group, one of the leading communications groups on the market, alongside Golin (public relations agency), Initiative (media), and Medic One (communication in the medical and pharmaceutical sector).
MullenLowe Romania is part of Omnicom Advertising, the world’s largest creative network, made up of iconic agencies working with enviable clients across all business categories.
For more information, visit romania.mullenlowe.com, the Mullen Facebook page or the MullenLowe Romania LinkedIn page.
About Bergenbier S.A.
Part of Molson Coors Beverage Company Central & Eastern Europe, Bergenbier S.A. was founded in 1994, with its flagship brand, Bergenbier, launched one year later.
Today, Bergenbier S.A. ranks among the top three beer producers in Romania, operating a modern brewery in Ploiești and a high-performing nationwide distribution network. The company places strong emphasis on its impact within the community and on the environment.
Its portfolio includes brands covering all segments of the market. In addition to the beers produced in Ploiești — Bergenbier, Caraiman, Madrí Excepcional, Fresh 0.0, Staropramen, Stella Artois, Beck’s, Noroc, and Löwenbräu — the company exclusively imports and distributes the Belgian abbey beers Leffe and Hoegaarden, the American beer Miller Genuine Draft, Mexico’s beloved Corona, as well as the unfiltered German wheat beer Franziskaner.
The portfolio also features 0.0% alcohol variants for Bergenbier, Stella Artois, Staropramen, and Corona.
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