MullenLowe representative Alina Nechita was being called on stage 3 times in Milano were they attended IAB Mixx Awards Europe. Our flagship campaigns – Vanilla Skype & Electric Castle – Unofficial Partner, were the stars of the evening. Electric Castle – Unofficial Partner won Gold in Social Media category, while as Vanilla Skype got 2 bronzes, one in Social Media and one in Campaign Effectiveness. See more a:…
Bucharest, January 18th, 2018 The BTL division of MullenLowe is one of the winners of the pitch organized by Mercedes-Benz Romania last autumn and will coordinate a part of the events and experiential projects of the premium auto market leader for the following two years. “The events and BTL activities we run in Romania represent…
Bucharest, 6th June 2018 Simina Zidaru, Senior Copywriter at MullenLowe, is the only Romanian creative selected to take part at the 5th edition of See It Be IT, a Cannes Lions career development and acceleration programme for women in the creative communications industry. The programme has been designed by the prestigious Cannes Lions to spot…
Bucharest, 22nd January 2018 MullenLowe & Profero have made a new top move on the Romanian advertising market by bringing in as CCO Damian Nuñez, a creative mind with +14 years of international experience and +60 industry accolades. In his new role, Damian is coordinating the creative teams of the two agencies. “Our ambitions start…
Bucharest, 20th November, 2017 Eight campaigns, 21 nominations and 13 trophies, including 1 Grand Prix – this is the overview of MullenLowe’s presence at FIBRA Awards 2017. At the second edition of the creativity festival, the agency won 1 Grand FIBRA, 2 Gold, 3 Silver and 7 Bronze awards for the campaigns developed alongside Lidl,…
Bucharest, 8th August 2017 Page by page, VEKA and MullenLowe have collected 50 years of durability of the PVC profile thermo-insulating window frames, A class exclusive, in the new campaign „The 50-year calendar”. Starting from this basic feature of VEKA windows and the main benefits of the products, MullenLowe has reunited each page of the…
Bucharest, 16th March 2017 There is no day longer than Monday in the entire week! Especially when you start your morning badly, the misfortune follows you all day and the office hours seem to go on forever. In such a day we meet Giraf, the new character created by MullenLowe for ZIZIN, and his story,…
Bucharest, 13th March 2017 CIF Cleans Romania for the 4th year in a row and launches alongside MullenLowe the campaign “Together we clean Romania while travelling!” Many of Romania’s cities lost their shine over time, and one of the main reasons why Romanians no longer plan their holidays in our country is the lack of…
ZIZIN, the Romanian mineral water brand, launches its 1 liter packaging, for a perfect balance There are a lot of moments throughout a day when one is looking for the perfect equilibrium and would like to bring some peace into his life. But not always the classical water packaging is satisfying our needs: the 2…
Holiday season is officially opened by Lowe & ZIZIN. This often become the cause for a misunderstanding in a couple and, as ZIZIN accustomed us, solves with humor any unpleasant situation. Therefore, ZIZIN and Lowe & Partners continues to share the peace and equilibrium for families with a new wave of communication, based on a…
After winning the Bucegi pitch, organized by Scandia Food earlier this year, Lowe&Partners launched a communication campaign for Bucegi pate, which kicked off with a TVC developed around the great taste of the product. The TV campaign is supported by a national consumer promotion that will take place between May 18th and July 31st 2015….
As of May 2015, Bogdan Ionita is Lowe’s new Director of Strategy and coordinates our research, planning and strategy teams, that deliver together solutions to integrated briefs for our clients, including all communication channels: traditional, digital, BTL and experiential. He has already worked with clients such as Johnson & Johnson, Scandia Food, Unilever, VEKA or…
As of May this year, Lowe will be AFI Palace Malls’ advertising agency and will be in charge of the communication strategy and the integrated creative process for the two shopping centers, owned by AFI Europe in Romania: AFI Palace Cotroceni and AFI Palace Ploiesti. „The shopping centers industry in Romania is a highly competitive…
Move Aligns Leading U.S. Agency and Global Creative Network with Common Cultures in Service of Clients Across World’s Most Dynamic Markets Interpublic Group (NYSE: IPG) announced today that Mullen and Lowe and Partners will join to form MullenLowe Group, a creatively-driven global agency network with a strong, shared entrepreneurial heritage and challenger mentality. MullenLowe Group…
Lowe won the bid for the communication campaign of Bucegi brand that was organized by Scandia Food at the beginning of last year. Following this, the agency offers integrated communication services, including strategic consultancy, creative solutions, both ATL and BTL, delivering unique and unbeatable communication ideas. “We were looking for a partner that was capable…
Regardless of the field in which a business operates, there are moments that cannot be anticipated and therefore it is better to be prepared for anything. You know your business, Gothaer knows what insurance suits it best, and Lowe is the agency that tells the entire story. „ For the launch of Gothaer’s dedicated IMMens…
Lowe urges people to be cautious with the unexpected in the new TV ad promoting the Bancpost Name Surname with Holiday loan. We all have moments when we would rather forget about instalments, especially when we find ourselves in unexpected situations: maybe because of the dog’s curiosity about the way the sofa tastes or maybe…
Lowe&Partners has been chosen to handle the promotion of mineral water brand ZIZIN on the Romanian market, after a complex selection process. The agency has developed the 1st awareness campaign for ZIZIN, whose objective is to achieve brand differentiation among consumers in a creative and original manner in an already crowded and vocal market. The…
For three years in a row Staropramen is a proud sponsor of the most important festival of performing arts in Romania – FITS (Sibiu International Theatre Festival). In 2014 Staropramen together with Lowe & Partners set a new record for one of the most daring activation of a brand during the festival. Creatives from Lowe…
Lowe & Partners developed the concept of a video part of UNICEF’s global campaign #STOPviolentei (#ENDviolence), aiming to prevent violence against children. The violence can be found where you least expect it. Even inside you is the campaign’s message that highlights the tolerated forms of violence in the Romanian society and beyond. “To talk about violence against…
Lowe & Partners continues to count Points Everywhere, by implementing a new 360 ° campaign to promote Bancpost’s credit cards and their associated loyalty program. Under the slogan “Buy away, but how many points do you get?” the campaign catches the attention of consumers in an unprecedented manner – no matter what you buy, Bancpost…
“The difference between the two titles is the essence of our campaign. The first title was written by our colleague Lorente, while the second one shows how the same thing can be said by a woman, let’s call her Alina. The differences between men and women are and will remain a widely debated topic. It…
