Alex Petrescu, the new Creative Director of MullenLowe Romania, comes with a valuable experience and an atypical career path in the field of advertising. A graduate of the Faculty of Automatics and Computers at Polytechnic University Bucharest, Alex worked in IT before transitioning to advertising. He started as a strategist and moved into the creative field, where he held the role of Creative Strategist. The campaigns he has coordinated or been directly involved in have won major awards at the most prestigious international and local creative, design and strategy festivals, including Cannes Lions, Golden Drum, LIA, ADC*E, Eurobest, Red Dot and Effie.