The “Art of Vision” exhibition invited guests to discover the capability of seeing every detail, at any distance, with the help of Clareon PanOptix the master of artificial crystalline lenses. A special photobooth captured each participant’s iris in a digital portrait, alongside iconic artworks from various artistic trends. To intensify the experience, surgeons and ophthalmologists were challenged to “look at art” through the eyes of their patients, affected by cataracts, astigmatism, or presbyopia.
This new project demonstrates the strength of Alcon and MullenLowe’s collaboration, celebrated for its artistic approach to promoting the most awarded artificial lens.
