MullenLowe Romania and Golin launch a creative campaign for Casa Pariurilor client. The “Support for Supporters” campaign is a unique CSR program in Romania, which aims to support football performance and restore supporters’ confidence in their favorite teams.
An online miniseries illustrates, comically and somewhat unromantically, the (fictional) cases of supporters of 5 different teams in the country, each in a different state of distress: denial, rebellion, bargaining, depression and resignation – experiences representative of many fans in Romania. The ambassador of the “Support for Supporters” campaign is Andrei Ștefănescu, artist and current captain of the Football Artists National Team.
