Lowe won the bid for the communication campaign of Bucegi brand that was organized by Scandia Food at the beginning of last year. Following this, the agency offers integrated communication services, including strategic consultancy, creative solutions, both ATL and BTL, delivering unique and unbeatable communication ideas.
“We were looking for a partner that was capable to truly understand our consumers. Lowe stood out loud and clear. They convinced us due to their energy and to the fact that they gathered powerful insights, able to build strong, memorable concepts that were relevant to our target – audience”, said Alexandra Bucur, Marketing Director, Scandia Food.
In other words, the pâté industry is a very clustered and a highly competitive one, and the main challenge was to create a communication strategy that would really differentiate pâté Bucegi from its competitors. We had to find those specific elements that create authenticity for the product and that would connect with the consumers at an emotional level.
“Landing this account offered us much more than the satisfaction of winning a bid. This project is a real challenge, due to the fact that we have to communicate on behalf of a brand that has a long tradition in Romania and that finds itself in a highly competitive industry. As a matter of fact, it was this challenge that fed our creativity and that helped us find the path we will follow, a path that we highly believe in. Stay Tuned!”, said Alina Balan, Client Service Director, Lowe.
The platform dedicated to the brand was launched in May 2015 and included media activations on all channels. This ensured us that the message behind the brand will be transmitted in a clear and thorough manner to all of the targeted market segments.