Bucharest, June 5, 2024
MullenLowe Romania is the new integrated marketing and communication agency for Romstal, leader in the field of construction installation equipment in the Romanian market and provider of complete solutions for both residential constructions and extensive commercial projects.
The collaboration began following a pitch organized by Romstal, with a double objective: to develop the anniversary image campaign, and to shape the brand awareness campaign for the Romstal Ecovent smart air conditioning range.
“The collaboration with MullenLowe Romania is a strategic leap that redefines our communication approach in this anniversary year. They have understood exactly what Romstal stands for and what we want to convey to the market. This partnership is not just about making noise in a crowded market, but about creating an authentic and lasting resonance with our customers, as we celebrate an important chapter in Romstal’s existence”, said Giovanni Perini, Marketing Director, Romstal.
“We entered this pitch with an arsenal of creative solutions based on data analysis and relevant insights, and we are very happy to start this partnership. Together with the Romstal dream-team, we have embarked on a collaboration aimed at building not just campaigns, but rather the story of a brand that is leaving its mark on the future. And that’s exactly what excites us”, said Anca Duță, Account Director, MullenLowe Romania.
This year, Romstal celebrates 30 years of activity, during which it has continuously developed and gained recognition for the quality and reliability of its products and services. The anniversary campaign will summarize Romstal’s vision, mission and values, which are based on the brand’s dedication to sustainability and care for the environment.
For this summer, Romstal and MullenLowe Romania are also planning to launch a brand awareness campaign for Romstal Ecovent, the range of smart air conditioners. These new devices feature the latest technologies, are equipped to save energy, and are designed to integrate harmoniously into any interior design.
All these initiatives promote Romstal’s commitment to provide solutions that contribute to creating a more balanced and sustainably enhanced environment.
The teams involved:
Romstal: Giovanni Perini (Marketing Director); Amalia Milea (Communication & Corporate Branding Manager); Daniela Taune (Brand Manager Private Label); Iulian Baba (Project Manager); Alina Cazacu (Project Manager, Digital Kitchen); Luisa Cirnu (Project Manager, Digital Kitchen).
MullenLowe Romania: Vladi Paunescu (Group Creative Director); Andreea Golban (Head of Copy); Bianca Dragu (Senior Art Director); Alexandru Ranete (Graphic Designer), Anca Duță (Account Director); Silviu Clinciu (Senior Account Manager); Anca Iuhas (Head of Strategy).
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Digital Kitchen is Romstal’s collaborating agency, which provides support through project management services.
About MullenLowe Romania
For 30 years in Romania, Mullen is an integrated marketing and communication agency, which aims to keep its entrepreneurial creativity mentality and dynamic spirit. The agency positions itself as a challenger to the traditional modus operandi in the creative process and adopts a working model based on integration and holistic perspective on communication.
Mullen’s creative product is designed as a business solution and not just communication in partnership with customers, through creative thinking, media innovation and a customer journey that differentiates our customers’ brand in the intense competitive landscape.
Mullen Romania is part of the international network MullenLowe Global, one of the largest communication networks worldwide, with over 90 agencies in America, EMEA and APAC, one of the holdings of Interpublic Group of Companies. In Romania, the agency is part of Lowe Group, one of the most important communication groups on the market.
For more information, visit romania.mullenlowe.com, the Mullen Facebook page or the MullenLowe Romania LinkedIn page.
About Romstal
Over its 30 years of activity, Romstal has earned and consolidated its position as a leader in field of construction installation equipment in the Romanian market. Recognized for its quality and reliability, Romstal is a provider of complete solutions for both residential constructions and extensive commercial projects.
Romstal’s mission is to be the main reliable partner for installers, supplying them with products that reduce energy consumption, water usage, and greenhouse gas emissions. In addition to the efficient and qualitative solutions it provides, the company places great emphasis on sustainability strategies, recognizing that sustainable growth can only be achieved by amplifying its positive impact on the community and minimizing its negative impact on the environment. Caring for people and the environment continues to be one of the company’s most important values.
Romstal identifies with a complex range of services and products, including heating equipment, solar panels, plumbing and electrical installations, ventilation and air conditioning solutions, as well as design, consulting and maintenance services.
Today, Romstal encompasses over 70 subsidiaries across Romania, has a presence in 4 other countries in Southeastern Europe, employs 1.200 people in Romania alone, and stocks over 13.000 items.
The company’s development plans do not stop here. In addition to expanding into new markets in Europe, Romstal aims to launch its own brand portfolio, with integrated water and energy solutions being the company’s primary focus for the future.