Bucharest, February 12, 2025
The MullenLowe Romania team continues the series of original concepts dedicated to Agrii Romania, by transforming a conference into an authentic experience that brings together a community dedicated to evolution through collaboration and partnerships.
On January 29-31, Agrii Romania, recognized as a leader in the local market for the distribution of plant protection products, invited the professionals in the field of phytopharmacy to the second edition of the Agrii Biosphere conference, an event that has become a transformative and interactive one through the imprint of MullenLowe Romania’s Experiential & Events division.
“For the organization of the second Biosfera Agrii conference, the choice to collaborate again with MullenLowe Romania came naturally, following the memorable results achieved at the first event. The team managed once again to turn our vision into a fascinating reality that not only inspired, but clearly demonstrated that it is in our nature to grow together, and the chances are even greater with professionals. Their ability to create the perfect environment for the exchange of ideas and innovation is truly impressive, and on this occasion, they captured the essence of collaboration and love for nature. The Agrii Biosphere was not just a conference, but a true experience that led to inspiring an entire community“, said Monalisa Ungureanu, CEO Agrii Romania.
The Agrii event, organized in Poiana Brașov, brought together around 500 participants for three days under the motto: “It is in our nature to grow together”. As communities grow best in BIOSFERA, the space dressed up the image of nature and created the perfect environment for the exchange of ideas and expertise to contribute to innovation in the industry. The reimagined decor, enhanced with natural moss elements and the podcast corner, created an authentic atmosphere, while the multiple projections added a dynamic touch to the space, offering participants an interactive and engaging experience.
“Biosfera Agrii was more than an event with hundreds of attendees – it was a true story about the harmony between nature and creativity, a space where ideas and forces merged organically. Our role as MullenLowe Romania’s Experiential & Events division is to create bold concepts and turn them into a reality that inspires and delights. So we brought the space to life through every decor and artistic moment and gave guests an immersive and memorable experience. More than a conference, Biosfera Agrii became a best practice by exceeding the expectations of a very demanding audience“, said Andrei Bașa, Head of Events MullenLowe Romania.
The new event signed by MullenLowe Romania’s Experiential & Events division led to an immersive experience, where guests enjoyed engaging talks and presentations by Agrii’s specialists and partners. The evenings were magical, both literally and figuratively, thanks to the magic and mentalism show, complemented by traditional musical moments.
Teams involved in the project:
Agrii România: Marinela Neacșu (Marketing Director), Roxana Costea (PR Specialist), Felicia Amzarescu (Marketing Manager).
MullenLowe Romania: Roxana-Elena Ștefan (Head of Client Relations Experiential Division), Andrei Bașa (Head of Events), Ciprian Dumitru (Events Executive), Alex Demeter (3D Graphic Designer), Andrei Ropotă (Senior Copywriter), Mircea Solomiea (Senior Graphic Designer), Valentin Ionescu (Art Director).
***
About MullenLowe Romania
For 32 years in Romania, Mullen is an integrated marketing and communication agency, which aims to keep its entrepreneurial creativity mentality and dynamic spirit. The agency positions itself as a challenger to the traditional modus operandi in the creative process and adopts a working model based on integration and holistic perspective on communication.
Mullen’s creative product is designed as a business solution and not just communication in partnership with customers, through creative thinking, media innovation and a customer journey that differentiates our customers’ brand in the intense competitive landscape.
Mullen Romania is part of the international network MullenLowe Global, one of the largest communication networks worldwide, with over 90 agencies in America, EMEA and APAC, one of the holdings of Interpublic Group of Companies. In Romania, the agency is part of Lowe Group, one of the most important communication groups on the market.
For more information, visit romania.mullenlowe.com, the Mullen Facebook page or the MullenLowe Romania LinkedIn page.
About Agrii Romania
Agrii Romania is one of the most important players on the agribusiness market. A provider of agronomic services, advanced technologies, and technical advice, Agrii combines excellence and innovation with the latest research to provide farmers with solutions to today’s agricultural challenges.
Agrii harnesses the professionalism of qualified agronomists to offer unparalleled expertise and support for sustainable and profitable agricultural systems.
Agrii’s values are the guiding principles that motivate us every day to achieve our goals, building a community of professionals where we cultivate the future together as people, design the future through continuous innovation, create added value through partnerships, and do so with integrity.
Agrii Romania is part of the Irish group Origin Enterprises PLC, which was established in 1890 (IAWS – Irish Agricultural Wholesale Society) and traces its roots to the transfer of agronomic knowledge and advising farmers to support agricultural production. Origin’s strategy is to provide high-performance agronomic solutions at the farm level. The Irish group Origin Enterprises PLC operates in 5 countries: Ireland, United Kingdom, Brazil, and in Europe: Poland and Romania.
With a turnover of 2.3 billion euros, over 2.700 employees, 99 distribution points and over 48.000 customers, Origin Enterprises PLC stands out as a significant leader in the international agribusiness market.