Bucharest, September 26, 2023
MullenLowe Romania, an integrated marketing and communication agency, wins the bronze trophy at the Lisbon International Advertising Festivals Group, in the film – branded content category, with “Support for Supporters”, a campaign developed for the client Casa Pariurilor.
MullenLowe Romania is the only Romanian agency awarded this year at the Lisbon International Advertising Festivals Group, one of the most important festivals in the industry.
“Support for Supporters” is a creative campaign with a CSR component, in the form of a platform specialized in sports performance programs for Romanian football players. The concept approaches, with humor and insight taken from the real world of supporters, the impact of the current state of Romanian football on fans. An online miniseries comically illustrates the fictional cases of supporters of 5 different teams in the country, each in a different state of distress: denial, rebelion, bargaining, depression and resignation – representative experiences for football fans in Romania. The miniseries was also supported by a TV spot, a website, and many other surprises on social media.
Lisbon International Advertising Festivals Group is at its eighth edition and is a global festival of advertising creativity, based in Portugal, whose aim is to award the best in the world, but also the best work in each region.
The teams that created the campaign:
MullenLowe Romania: Silviu Antohe (Executive Creative Director), Vladi Paunescu (Group Creative Dirctor), Mario Francisco (Senior Art Director), Alina Georgescu (Art Director), George Liloiu (Senior Art Director), Andrei Ropotă (Senior Copywritter), Valentin Ionescu (Graphic Designer), Anca Iuhas (Head of Strategy), Adrian Radu (AV Director), Andra Panaitescu (Client Service Director), Anca Duță (Account Director), Silviu Clinciu (Senior Account Manager), Cristi Lupu (Senior Account Executive).
Casa Pariurilor: Alexandru Banu (Brand Manager).
About Fortuna Entertainment Group:
Fortuna Entertainment Group (FEG) is the leading multichannel betting and gambling operator in Central and Eastern Europe. With an activity started in Czechia, thanks to its passion and specialisation, it has become a very important international operator. It currently operates on the Slovak, Polish, Romanian and Croatian markets. With over 6,000 employees, FEG is the largest betting and gambling operator in Central and Eastern Europe, with more than 30 years of experience. In Romania, FEG operates under two brands: “Casa Pariurilor” and “Fortuna”, in more than 1,550 betting agencies spread across the country, with more than 3,200 employees. But success does not limit future ambitions. Therefore, FEG’s vision is to continue to grow and become the largest licenced multi-channel betting and gambling operator in Europe, with the most trusted and exciting brands.
About MullenLowe Romania
For 30 years in Romania, MullenLowe is an integrated marketing and communication agency that aims to maintain its entrepreneurial creativity mindset and dynamic spirit. The agency positions itself as a challenger to the traditional creative process and adopts a working model based on integration, as well as a holistic perspective on communication.
The creative product signed by MullenLowe Romania is conceived rather as business solution than just customer communication, through creative thinking, media innovation and a customer journey that differentiates its clients on their highly competitive markets.
Owned by the American Group IPG (Interpublic Group), MullenLowe is one of the largest communication networks globally, with over 90 agencies in America, EMEA and APAC, one of the Interpublic Group of Companies. In Romania, the agency is part of the Lowe Group, one of the most important communication groups on the market.
For more information, please visit romania.mullenlowe.com, MullenLowe Romania Facebook page or MullenLowe Romania LinkedIn page.