Bucharest, May 9th 2022
Football fans from everywhere can now digitally equip their favorite athletes with a new and special kit created in our country for the EA SPORTS FIFA 22 global community. MullenLowe Romania designed for EA SPORTS FIFA 22 a football kit inspired by Romanian traditional masks and folklore symbols. The launch is part of EA SPORTS’ continued initiative to promote dedicated content in the most popular sports video game in the world, that’s also developed in part in Romania.
“We are pleased to offer Romanians who are passionate about EA SPORTS FIFA & football the possibility of gaining a piece of special kit to represent them in the virtual matches. We hope that this approach will please them as much as we have enjoyed it since the first iteration”, said Ionel Stanescu, Line Producer EA SPORTS FIFA, EA Romania.
“The fact that we have contributed to the development of a unique kit for the entire EA SPORTS FIFA global community makes us very happy, especially as it promotes Romania and symbolically brings a small part of our culture closer to football enthusiasts from everywhere. We salute EA SPORTS’ initiative to promote Romania through EA SPORTS FIFA 22 and thank them for giving us the opportunity to leave our mark on the new design“, added Silviu Antohe, Executive Creative Director, MullenLowe Romania.
The Team Totems kit is available in EA SPORTS FIFA 22 Ultimate Team mode, and fans can attain it by completing a Squad Building Challenge until May 12, 2022.
Golin Romania manages EA SPORTS FIFA local communication activities as the communication agency of Electronic Arts in Romania.
MullenLowe team: Mario Niculae (Senior Art Director), Alina Georgescu (Art Director), Silviu Antohe (Executive Creative Director).
###
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and F1™.
More information about EA is available at www.ea.com/news.
EA SPORTS, Ultimate Team, Battlefield, Need for Speed, Apex Legends, The Sims and Titanfall are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission.
About MullenLowe
For 29 years in Romania, MullenLowe is a creative, marketing, and brand strategy agency that aims to maintain its entrepreneurial creativity mindset and dynamic spirit. The agency positions itself as a challenger to the traditional creative process and adopts a working model based on integration, as well as a holistic perspective on communication.
The creative product signed by MullenLowe Romania is conceived rather as business solution than just customer communication, through creative thinking, media innovation and a customer journey that differentiates its clients on their highly competitive markets.
Owned by the American Group IPG (Interpublic Group), MullenLowe is one of the largest communication networks globally, with over 90 agencies in America, EMEA and APAC, one of the Interpublic Group of Companies. In Romania, the agency is part of the Lowe Group, one of the most important communication groups on the market.
For more information, please visit romania.mullenlowe.com or the MullenLowe Romania Facebook page.