MullenLowe and TELUS International have started their collaboration in Romania with an employer branding campaign built on the main drivers that help the company stand out from the other employers in the customer experience delivery industry.
Their hashtag #ItsDifferentHere is the focal point of an integrated campaign that describes the inspired team members and the significant advantages and opportunities they are discovering at TELUS International.
The campaign was outlined to correct several misconceptions around customer support centers. An example would be the roles in customer support are best suited for students or individuals who are looking for short-term or part-time positions and that workplaces are bleak environments where rows of employees at desks are talking non-stop on the phone with frustrated customers.
MullenLowe’s approach was to talk about the company’s actual team members: what makes them happy, the benefits TELUS International offers them, and what opportunities they seize for career growth and personal and professional development. These real-life examples are presented as examples of how it’s possible to have a fulfilling and rewarding, long-term career in the customer experience industry.
