Bucharest, 1 August, 2023
MullenLowe Romania is the new integrated marketing and communication agency for Apemin Tușnad, an organization with tradition and experience in natural mineral water. MullenLowe Romania will develop the integrated communication platform for the Tușnad and Artesia brands. The agency was selected following a pitch conducted in the first half of this year.
The objective of this partnership is to consolidate and expand the position of the Apemin Tușnad portfolio brands on the local natural mineral waters market. The MullenLowe Romania team will build and implement the new communications platform, providing creative multi-channel solutions based on data analysis and relevant insights, using a variety of channels and tactics, online and offline.
“We chose to collaborate with MullenLowe Romania because of their expertise and innovative approach during the selection process. The MullenLowe Romania team demonstrated a deep understanding of the values of the brands in our portfolio and proposed a creative platform that aligns perfectly with our goals. At Apemin Tușnad we are always looking for strategic partners who share our vision and bring innovation and distinction to our brand communication”, said Gabriela Ionescu, Marketing & Communication Director, Apemin Tușnad.
“We are delighted to collaborate with a brand with tradition such as Tușnad. Good chemistry, compatibility with the client’s team and a shared creative ambition have mattered a lot to us. It is a partnership in which we will bring creative solutions based on relevant data and we aim to amplify the brand impact and strengthen the brand-consumer connection”, said Andra Panaitescu, Client Service Director, MullenLowe Romania.
Founded in 1999, Apemin Tușnad quickly gained recognition on the Romanian mineral water market. By combining the expertise of MullenLowe Romania, an integrated agency with a proven impact in brand communication, the company aims to strengthen the presence of the Tușnad and Artesia brands on the natural mineral water market.
The teams involved in the campaign:
Apemin Tușnad team: Gabriela Ionescu (Marketing & Communication Director), Lorincz Istvan (Brand Manager).
MullenLowe Romania team: Silviu Antohe (Executive Creative Director), Vladi Păunescu (Group Creative Director), Andreea Golban (Head of Copy), Mario Francisco (Senior Art Director), Alina Georgescu (Art Director), Adrian Radu (AV Producer), Anca Iuhas (Head of Strategy), Andra Panaitescu (Client Service Director), Anca Duță (Account Director), Silviu Clinciu (Account Manager), Cristi Lupu (Senior Account Executive).
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About Apemin Tușnad
Apemin Tușnad is one of the largest companies on the mineral water market in Romania. Its portfolio includes the brands Tușnad, Artesia and Izvorul Ascuns.
The Tușnad natural mineral water bottling plant was built in 1973, in Tușnadu Nou, and the production unit started operating a year later. Tușnad natural mineral water is extracted from a natural, volcanic area, in the Ciucul Inferior basin, being rich in minerals essential to body health and well-being.
About MullenLowe Romania
For 30 years in Romania, MullenLowe is an integrated marketing and communication agency that aims to maintain its entrepreneurial creativity mindset and dynamic spirit. The agency positions itself as a challenger to the traditional creative process and adopts a working model based on integration, as well as a holistic perspective on communication.
The creative product signed by MullenLowe Romania is conceived rather as business solution than just customer communication, through creative thinking, media innovation and a customer journey that differentiates its clients on their highly competitive markets.
Owned by the American Group IPG (Interpublic Group), MullenLowe is one of the largest communication networks globally, with over 90 agencies in America, EMEA and APAC, one of the Interpublic Group of Companies. In Romania, the agency is part of the Lowe Group, one of the most important communication groups on the market.
For more information, please visit romania.mullenlowe.com, MullenLowe Romania Facebook page or MullenLowe Romania LinkedIn page.