Lowe & Partners continues to count Points Everywhere, by implementing a new 360 ° campaign to promote Bancpost’s credit cards and their associated loyalty program.
Under the slogan “Buy away, but how many points do you get?” the campaign catches the attention of consumers in an unprecedented manner – no matter what you buy, Bancpost credit card users have double satisfaction: on the one hand the joy of a new acquisition and on the other hand the benefits that come with the payment method. The creative concept was developed for three examples: the purchase of ties, giraffes and sofas. These are the premises of creating a delightful comedy situation that highlights the loyalty program “Points Anywhere”.
Therefore, during May-June 2014, consumers can learn about the benefits of Bancpost credit cards through TV spots, online communication, displays, indoor and outdoor, as well as communication materials in the Bancpost branches.
“The Points Anywhere Program comes to motivate and reward the customers every time they go shopping: any credit card payment you make through Bancpost gives you something extra, loyalty points that return an amount of money to you, directly to your card. Given the success of last year’s campaign when spotted dalmatians and dresses have convinced many consumers to apply for our cards, this year Lowe & Partners helped us pass on the message in the same creative and friendly way.” Stefania Cristescu, Head of Retail Banking Marketing, Bancpost.
The campaign has a strong online component that Lowe & Partners and SENIORHYPER have developed through various social media and digital tools, as well as micro-sites, a display banners campaign, Facebook ads, and a special application for Facebook in June.
“The campaign this year resumes, in a simple and direct style, the benefits for consumers when they use Bancpost credit cards and articulates how they can get more benefits when shopping,” Manuela Gogu, Creative Director, Lowe & Partners.
Project team:
Lowe & Partners: Manuela Gogu (Creative Director), Aura Sorescu Alboiu (Senior Copywriter), Laurentiu Dumbrava (Senior Art Director), Alina Nechita (Art Director), Maria Nagy (Copywriter), Nicoleta Grigoriu (DTP Designer), Cristina Popovici (Account Manager), Ana-Maria Smultea (Account Director), Elena Dospinescu (Digital Manager), Ilinca Nanoveanu (AV Manager)
SENIORHYPER: Elie Haddad (Art Director), Christiana Zodila (Copywriter), Stephen Zibilianu (Team Leader), Liviu Vasiliu (PHP / MySQL Developer), Andrei Baiasiu (Senior Project Manager) George Bokor (Web Designer)
Bancpost: Robert Zănescu (Marketing & Communication Manager), Stefania Cristescu (Head of Retail Banking Marketing), Roxana Vlad (Senior Marketing Project Manager)