The epicenter of the campaign is the exact kitchen of Chef Florin Dumitrescu and his family, where a balanced diet and a positive attitude showcased in a video show that Chef de BIO is the perfect recipe for a life full of harmony.
During the new campaign, the Dumitrescu family reveals tasty recipes, kitchen insights, and ASMR moments throughout the preparation of the dishes, seasoned with the cheerfulness and dynamics of the family members. These ingredients transformed the culinary demonstration into a call for a balanced diet and a representation of BIO products’ consumption benefits. All seasoned with the unchanging humor of Chef Florin Dumitrescu.
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