“BIO cu Tine” (EN: BIO with You), the first “bio” series launched by Lidl and produced by MullenLowe Romania, returns with a second season. Launched in 2020, the series quickly became popular among Romanians who experienced along with the two protagonists – Chef Florin Dumitrescu and his wife, Cristina, authentic family moments, tasty recipes, and bio Lidl products in perfect sync without filters.
The first season registered over 10 million views, and the video recipes launched together with each episode recorded over 1 million views.