Lidl celebrated 10 years in Romania through a manifesto campaign that talks about the relationship built with its clients all this time.
The campaign showcases the idea of a relationship between family members, relatives, friends, or, why not, between a brand and its customers. A relationship that unites people through shared moments and mutual effort inspired the new campaign developed by MullenLowe Romania.
Under this manifesto, Lidl and MullenLowe built a communication that highlights the small moments in everyday life and how these contribute to building and strengthening long-term relationships.
Four famous Romanian artists featured in the campaign – INNA, Irina Rimes, Carla’s Dreams and The Motans – a premiere for their collaboration and launched “Aici” (EN: “Here”), a manifesto about small moments that counts, about the people we love and the moments we cherish. The song was specially produced for the TVC and became the campaign’s voice.