Bucharest, 12 July 2022
In June 2022, Black Sea Oil & Gas started the natural gas production through the Midia Gas Development Project (MGD Project) in the Black Sea. The first exploitation of this type in Romania in the last 30 years is beginning to supply natural gas at a time when, amid a difficult geopolitical context at regional and global level, the market is facing a resources crisis.
The historical moment was marked by an inauguration event that took place at the Gas Treatment Plant in Vadu, and the BTL services wore the signatures of Golin and MullenLowe Romania. The area allocated to the event has been completely transformed in order to accommodate 200 guests, from senior officials of the Romanian Government to representatives of the main local authorities, and of the most important companies and organizations in the oil & gas industry, as well as in the national and local press.
“The MGD project responsible for placing into production the Ana and Doina gas fields in the Black Sea has come a long and difficult way from the giving the concession to the arrival of gas in the homes of the Romanians. What makes it really special is the series of premiers recorded for Romania, a country that has not had any development in the Black Sea in the last 30 years, and the unprecedented importance achieved this year against the backdrop of the geopolitical context we are going through. A project of such scale required a large inauguration, together with important stakeholders. We chose, once again, to work with our experienced partners at MullenLowe and Golin Romania, who provided us with the necessary consultancy and worked wonders in BTL, by turning the area from a construction site into a remarkable complex event. I congratulate, in this way, all those involved”, said Ana-Maria Pericleanu, Communication & CSR Manager, Black Sea Oil & Gas.
“It does not happen every day to develop the inauguration event for a project of such national importance. In fact, it seems that the opportunity comes every 30 years and we are glad that we have been part of this large-scale activity. From preparing the sketches and coordinating with suppliers, to dozens of hours of assembly and disassembly of large elements and areas, which included 1,400 sqm of floor and access ways, a 700 sqm tent, over 280 sqm of spectacular branding and other logistics elements, the whole experience was complex and unique, with results that we can only be proud of”, added Hortensia Năstase, Vice-President Creative Services, MullenLowe Romania.
The event was attended by 50 media representatives who facilitated live broadcasts on the most important TV stations in the country and numerous other materials that presented the most important information and statements.
BSOG Team: Ana-Maria Pericleanu (Communication & CSR Manager)
Golin Team: Cristina Butunoi (Deputy Managing Director), Maria Bîrnaure (PR Manager), Alexandra Dumitru (Senior Media Associate)
MullenLowe Team: Elena Enciu (Account Manager), Iulia Badea (BTL Manager), Andra Panaitescu (Client Sevice Director), Gabriel Miu (Art Director), Mădălina Buhos (Copywriter), Valentin Ionescu (Art Director), Haddad Elie (Digital Art Director), Alexandru Ranete (Graphic Designer), Mircea Solomiea (Graphic Designer)
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About BSOG and its concession partners
BSOG, owned by Carlyle International Energy Partners and the European Bank for Reconstruction and Development, is an independent energy company based in Romania that conducts natural gas resource development operations. Currently, the company’s portfolio consists of the MGD Project and two natural gas production licenses, the Ana and Doina gas fields in the XV Midia perimeter – the Shallow Water Area in which BSOG holds a 70% interest. BSOG is the operating company on behalf of the partnership with Petro Ventures Resources SRL (20% interest) and Gas Plus Dacia SRL (10% interest).
Gas Plus is the fourth largest natural gas producer in Italy active in the main sectors of the natural gas industry, especially in the field of exploration, production, acquisition, distribution and retail. As of December 31, 2021, the group had 43 operating concessions located throughout Italy, a total of approximately 1,800 kilometers of distribution network in 40 municipalities, serving more than 60,000 end users, and a total of 159 employees. Gas Plus holds a 10% stake in the MGD Project and two natural gas production licenses, the Ana and Doina gas fields from the XV Midia perimeter – The Shallow Water Area
Petro Ventures, a private investment group, holds a 20% stake in the MGD Project and two natural gas production licenses, the Ana and Doina gas fields from the XV Midia perimeter – the Shallow Water Area.
For more information: visit www.blackseaog.com
About Golin Romania
Golin Romania is affiliated with one of the most valuable international PR networks, Golin Worldwide, a Public Relations agency that aligns its creative efforts and data with its clients’ business to deliver impactful results. Together we reach the most valuable insights and collaborate in an inclusive environment, we create with a lot of courage and results-oriented. Golin’s 1,700 employees globally operate in more than 50 offices around the world, enabling us to come up with comprehensive solutions for multiple markets and regional or global communication programs. Golin was named Global Agency of the Year in PR Week 2021, 2020 and 2019, North American Agency of the Year in PRovoke Media 2021 and the first PR agency to receive Gold and Silver for creativity at the Cannes Lions Festival from 2019.
In Romania, Golin is part of one of the most important communication groups, Lowe Group, along with MullenLowe (advertising), Initiative (media) and Medic One (communication in the medical and pharmaceutical field).
For more information visit http://golin.ro or Golin Romania Facebook page.
About MullenLowe Romania
For 29 years in Romania, MullenLowe is a creative, marketing, and brand strategy agency that aims to maintain its entrepreneurial creativity mindset and dynamic spirit. The agency positions itself as a challenger to the traditional creative process and adopts a working model based on integration, as well as a holistic perspective on communication.
The creative product signed by MullenLowe Romania is conceived rather as business solution than just customer communication, through creative thinking, media innovation and a customer journey that differentiates its clients on their highly competitive markets.
Owned by the American Group IPG (Interpublic Group), MullenLowe is one of the largest communication networks globally, with over 90 agencies in America, EMEA and APAC, one of the Interpublic Group of Companies. In Romania, the agency is part of the Lowe Group, one of the most important communication groups on the market.
For more information, please visit romania.mullenlowe.com, MullenLowe Romania Facebook page or MullenLowe Romania LinkedIn page.