“BIO cu Tine”, the newest campaign dedicated to Lidl’s bio-certified products, was developed by MullenLowe Romania, showcasing the advantages of ecologically certified products.
The main characters of the first “bio” online series are no others than famous Romanian chef Florin Dumitrescu and his wife, Cristina. The shootings took place at their house, the main objective being to entertain and educate the audience about bio-certified products available in Lidl stores.
The third episode was produced exclusively remote and reached 1 million views in the first week since its launch.