Merger between Hyperactive & Senior Interactive creates today’s strongest digital agency: SeniorHyper Posted on

Managed by Mihai Tataru, SeniorHyper becomes member of the group which also includes Lowe, Initiative, GolinHarris, BPN, Medic One and Mobile Works

Hyperactive and Senior Interactive join forces and merge, creating SeniorHyper. Mihai Tătaru thus becomes Managing Partner SeniorHyper, a company that stands out through the integrated mix of creative and technological capabilities.

Following the merger, the number of digital specialists in Lowe group exceeds 40%. In a unique structure for the industry, they cover in equal ratio the two important levels of expertise: digital strategy, creative and communication and the technology area (programming and R&D).

“We have always wanted to be the best, in each of our companies’ businesses. We already have top performances in new communication segments such as digital advertising and mobile marketing. In today’s communication market, so effervescent and alive with opportunities, we want to accelerate the growth of our digital business. We are ready to take on the industry leadership, in SeniorHyper formula”, states Veronica Savanciuc, President & CEO Lowe group.

Discussions between the two companies started September 2012 and the contract was signed beginning of this month. SeniorHyper becomes operational as of March 30th, 2013.


“After 10 years of Senior Interactive, we needed a new challenge, an upgrade – meaning integration in a strong international group, actually a day-one objective in our strategic development. Our belonging to this multidisciplinary group means instant access to strong expertise as well as to local and international know-how from all areas of communication. It actually means true integration, hyper-augmented skills and a team which is more than prepared to anticipate the needs of our clients”, says Mihai Tătaru, Managing Partner SeniorHyper.

SeniorHyper client portfolio includes companies such as Altex (Altex, Media Galaxy), Bayer, BMW, British American Tobacco, Hewlett Packard EMEA, ING Bank Romania, Friesland Campina, LIDL, MSD, Orange Romania, Pfizer, Provident, StarBev, Stilago, Unilever, Wrigley, XTB.

After 4 successful years along the Hyperactive team and clients, memorable campaigns and industry awards, Alex Visa decided it is the time for a new beginning. “We thank Alex for these years in which we have built together a company that makes us proud and we wish him all the best. We know he will have countless realizations and we will rejoice for each one of them”, adds Veronica Savanciuc, President & CEO Lowe group.

SeniorHyper becomes a member of the group that includes 6 other specialized agencies:  Lowe (creative), Initiative and BPN (media), GolinHarris (PR), Mobile Works (mobile marketing), MedicOne (healthcare communication).