As of July 1, 2010 Mihai Fetcu became the agency’s creative director, heading a team of 15 people. Mihai Fetcu works for 12 years in advertising and joined Lowe’s creative department in 2009.
While in Lowe, Fetcu was the strategic mind behind key accounts & campaigns such as – Domestos BactiStop launch in Romania, Kinder Surprise campaign, the launch of Signal White Now, Labormed communication campaign, the 24hmom Johnson&Johnson Platform, and other key projects.