Lowe Romania – a double medalist at Effie Posted on

Lowe was the great winner in the category “Pharmaceutical” and rewarded with a bronze in the category “Non Food Products”, at Effie festival, for the brands Canesten GYN and Rexona Tattoo. The two campaigns submitted by Lowe in competition are: “Sweat ruin your reputation, for Unilever / Rexona” – one of the most awarded and popular campaign of last year and “No more excuses” for Bayer HealthCare ConsumerCare / GYN Canesten (Headache, Pretexts, Sleepy )

“Both Rexona, and Canesten GYN are in the 3rd year of activation. That says a lot about the power of communication strategy and brand consistency.