Lowe & Partners and Mobile Works made the 1st Augmented Street Art project in Romania for Beck’s Posted on

A 4 meters tall bottle of Beck’s right in the center of Bucharest and a screen inside where you can look and see Bucharest buildings coming to life with fantastic characters, those are the ingredients of the 1st  augmented street art project in Romania.  The  “See beyond the label” campaign included the launch of a national label creation contest for Beck’s bottles, encouraging any creative form, drawing, painting, photo or graphic. Romanians were invited to create Beck’s new label and the 4 winners of the contest will see their creations on Beck’s bottles this summer.