Lowe was appointed to create the corporate image campaign for Labormed – one of the biggest generic medicine producers in Romania. The campaign set to draw attention to the fact that generics are a more accessible alternative to the originals.
“We’ve taken Lowe as our partner agency, to support us carry further the message of accessible medicine to consumers. Medicine is not a luxury, but a necessity, this is our driving philosophy; and we want to make more and more consumers aware of this”, said Stephen Stead, CEO Labormed.