Hortensia Nastase Vice-President Creative Services

Hortensia Nastase

As Vice-President of the Lowe group, Hortensia Nastase coordinates the activites of the group’s creative agencies: Lowe&Partners and Golin (PR). With over 15 years of communication experience, Hortensia believes in a consensual management strategy, centered on trust, dedication and idea, these being the values which represent the backbone of a succesfull development, both personally and professionaly.  Before being appointed as Vice -President of the Lowe Group, Hortensia was the Managing Partner of Golin, one of the most succesfull Public Relations agencies in Romania.  At Golin, she created a succes story, transforming the agency into one of the most important agencies in Romania.

A keen promoter of creativity, Hortensia has been a member of the jury of national and international competitions such as Eurobest – The European Festival of Creativity, Romanian PR Awards, ADC*Ro and Inspired.

Since 2013, Hortensia is a member in the Board of Directors of IAA Romania (International Advertising Association), acting as General Secretary.

A graduate with a degree in Foreign Languages, and an alumni of the University of Bucharest and the National School for Political and Administrative studies, Hortensia is also a graduate of the Chartered Institute of Public Relations (London) and a has a Master’s degree in Business Administration from the Codecs Open University School (Bucharest).

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