More than 60% of the Romanian youngsters never have been to a theatre. They rather watch video on demand or TV movies/series on Internet. So how can we reach them and deliver our message?

Vanilla Skype, the first play with casting auditions not for the actors, but for the spectators. So, in order to get your place inside the theatre hall, you had to go through an on-line casting via Skype, the perfect medium where youngsters could be found.