Challenge:
Set a distance from Kinder Joy through associating Kinder Surprise with the surprise itself.

Solution:
We claimed the autumn for ourselves, naming the re-launch – the Surprise of the Fall. We started asking around what Surprise of the Fall was, directing people for opinions to our own website.

Results:
250 kids participants at the World Record contest

More than 630 parents and Grandparents over 60 referees Over 17 journalists (TV, radio, magazines) Over 2,500 people entered the Colourscape Estimated live attendance: 6,300 persons.