Lowe&Partners has been chosen to handle the promotion of mineral water brand ZIZIN on the Romanian market, after a complex selection process. The agency has developed the 1st awareness campaign for ZIZIN, whose objective is to achieve brand differentiation among consumers in a creative and original manner in an already crowded and vocal market.

The positioning proposed by Lowe&Partners is supported by the product itself, as it is a balanced mineral water with optimum minerals content and neutral PH and which offers the solution for a healthy and balanced lifestyle.

The partnership between the agency and the client has started with the first integrated campaign, “share the peace”, a campaign in which people become ZIZIN’s ambassadors as they share peace.