Holiday season is officially opened by Lowe & ZIZIN. This often become the cause for a misunderstanding in a couple and, as ZIZIN accustomed us, solves with humor any unpleasant situation. Therefore, ZIZIN and Lowe & Partners continues to share the peace and equilibrium for families with a new wave of communication, based on a new TV commercial and a national consumer promotion.
The new ZIZIN TVC comes along with a national consumer promotion that takes place between May 18th and July 12th. It invites consumers to send the code that is under ZIZIN caps via SMS to 1749 or on the website www.zizin.ro, for a chance to win collectible glasses, sets of bags and the grand prize – a trip for two in Africa. The national consumer promo will be supported by TV, radio, outdoor, online communication and point of sales materials. Conceptually, the TVC combines insights from the human world with antagonistic characters from the animal world and in the same manner, the actual execution of the spot is based on the combination between classical shooting and Computer Generated Imagery. Just what we wanted: the family of the lion-woman and the antelope-man is balanced by ZIZIN mineral water.